International Brands Expand Under New Group Name and New Management

Friday, July 8 2016 | 00 h 00 min | News

Strong brands in their own right. Even stronger together. The four brands Prodesign denmark, InFace, WOOW and Face À Face make up the Design eyewear group. A new management team has set the course for future expansion, and posts solid bottom and top line results for all four brands.

During the past months, a new management team has been established and the company is now announcing the new name: Design eyewear group.

Since integrating the organizations of the four brands, Prodesign denmark, InFace, WOOW and Face à Face, in 2014, (as reported in June 2014 by Infoclip.ca) the group has worked hard to develop a strategic platform and a strong expansion strategy. This targeted focus has led to the group posting some very impressive results for 2015.

In 2015, the Design eyewear group realised double-digit growth in both turnover and earnings. The group posted growth for three out of its four brands, with the strongest relative growth by WOOW, followed closely by Face A Face and Prodesign denmark.

New Management Sets the Course for Future Expansion

“Under our highly competent and broadly experienced management team, and our strong international organisation, we will continue to invest in developing the Design eyewear group and our brands. We have high expectations for growth and earnings in 2016,” says Lars Flyvholm about the ambitions which the new management team is well under way to realising.

The new and enlarged management team has been recruited both from the company’s own ranks and from outside the company. The team brings together strong profiles with long-standing experience from the industry as well as experience with international sourcing, production and logistics, sales and not least marketing.

Strong Portfolio of Distinct Brands

Despite its new name, new management and impressive growth figures, there is one thing which has not changed: The passion for good design and the desire to create personal frames which will leave each individual wearer with a feeling of ‘having come home’.

“We are a company driven by design. Design is our vision and our DNA. Some of our brands are in the classic and timeless style, while others are more ‘high-pulse’, fun and trendy,” explains CCO Pascal Jaulent, the group’s French chief designer. He elaborates: “What our brands have in common is that we create designs for the times and for the individual – eyewear which doesn’t just look good, but really makes you look good.”

To read full press release, click HERE.