Safilo and Max Mara Announce Early Renewal of Licensing Agreement

Wednesday, September 7 2016 | 00 h 00 min | News, Press Release

Padua/Reggio Emilia– Safilo Group and Max Mara brand announce the early renewal of their licensing agreement for the design, manufacturing and worldwide distribution of the collections of optical frames and sunglasses. The new agreement will now run until December 31, 2023.

Safilo and Max Mara enjoy a partnership which spans nearly 20 years, dating back to 1997. They share a proud Italian heritage, a deep commitment to craftsmanship, authentic products and impeccable design, all elements that they both place at the heart of their respective long-term business growth strategies. Max Mara Eyewear was recently selected by Vogue.com as one of the ‘7 Best Accessories from the Milan Fall Winter 2016 Fashion Week’.

To read full press release click HERE.

Featured Posts

OGI is Turning Up the Volume on Colour

A study in sublime romance, the harlequin shape is an incredibly sassy and flattering point of view.

Learn More

Safilo and Kate Spade New York Announce Early Renewal of Multi-Year Eyewear Licensing Agreement

Safilo Group and Kate Spade New York announce the early renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and distribution of Kate Spade New York branded optical frames, readers and sunglasses for women as well as optical frames for girls.

Read more

Nikon Lenswear’s Consumer Campaign Demonstrates How a Detail Can Inspire

Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

Read more

Bausch + Lomb Announces Key Leadership Changes

Bausch + Lomb announced a reshaping of its executive leadership team, including the elevation of all business unit heads.

Read more

Transitions Announces Canadian Consumer Media Campaign for 2023

Campaign features TV along with Spotify and YouTube among a variety of digital activations, as well as a continued partnership with Golf Canada including an educational, on-site activation

Read more

OGI is Turning Up the Volume on Colour

A study in sublime romance, the harlequin shape is an incredibly sassy and flattering point of view.

Learn More

Safilo and Kate Spade New York Announce Early Renewal of Multi-Year Eyewear Licensing Agreement

Safilo Group and Kate Spade New York announce the early renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and distribution of Kate Spade New York branded optical frames, readers and sunglasses for women as well as optical frames for girls.

Read More

Nikon Lenswear’s Consumer Campaign Demonstrates How a Detail Can Inspire

Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

Read More

Bausch + Lomb Announces Key Leadership Changes

Bausch + Lomb announced a reshaping of its executive leadership team, including the elevation of all business unit heads.

Read More

Transitions Announces Canadian Consumer Media Campaign for 2023

Campaign features TV along with Spotify and YouTube among a variety of digital activations, as well as a continued partnership with Golf Canada including an educational, on-site activation

Read More

OGI is Turning Up the Volume on Colour

A study in sublime romance, the harlequin shape is an incredibly sassy and flattering point of view.

Learn More

Safilo and Kate Spade New York Announce Early Renewal of Multi-Year Eyewear Licensing Agreement

Safilo Group and Kate Spade New York announce the early renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and distribution of Kate Spade New York branded optical frames, readers and sunglasses for women as well as optical frames for girls.

Read more

Nikon Lenswear’s Consumer Campaign Demonstrates How a Detail Can Inspire

Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

Read more

Bausch + Lomb Announces Key Leadership Changes

Bausch + Lomb announced a reshaping of its executive leadership team, including the elevation of all business unit heads.

Read more

Transitions Announces Canadian Consumer Media Campaign for 2023

Campaign features TV along with Spotify and YouTube among a variety of digital activations, as well as a continued partnership with Golf Canada including an educational, on-site activation

Read more

OGI is Turning Up the Volume on Colour

A study in sublime romance, the harlequin shape is an incredibly sassy and flattering point of view.

Learn More

Safilo and Kate Spade New York Announce Early Renewal of Multi-Year Eyewear Licensing Agreement

Safilo Group and Kate Spade New York announce the early renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and distribution of Kate Spade New York branded optical frames, readers and sunglasses for women as well as optical frames for girls.

Read more

Nikon Lenswear’s Consumer Campaign Demonstrates How a Detail Can Inspire

Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

Read more

Bausch + Lomb Announces Key Leadership Changes

Bausch + Lomb announced a reshaping of its executive leadership team, including the elevation of all business unit heads.

Read more

Transitions Announces Canadian Consumer Media Campaign for 2023

Campaign features TV along with Spotify and YouTube among a variety of digital activations, as well as a continued partnership with Golf Canada including an educational, on-site activation

Read more