Acuvue Moves to Support “Authorized Partners”
Johnson & Johnson Vision Care division of Johnson & Johnson Inc. (JJVC) announced today the Canadian launch of the ACUVUE® AUTHORIZED PARTNER Program: a new initiative to support and recognize its customers that exhibit good business practices.
The new program is aimed at protecting patient’s eye health and educating patients about the value of purchasing from authorized sources, according to a statement from Ted Lachmansingh, Business Director, Johnson & Johnson Vision Care division of Johnson & Johnson Inc. ” The Program will help customers build continued trust and long-term relationships with their patients. These authorized customers will have the opportunity to proudly advertise at their locations, stores and websites, the ACUVUE® Authorized Partner logo, which provides a key signal to patients that they are purchasing from an authorized source”. said Lachmansingh.
Some unauthorized sources are not only creating an environment where it’s difficult for other customers to remain competitive, but may also potentially be putting a patient’s eye health at risk through damaged, counterfeit, stolen, mishandled, or expired product.
For more information on the new program, view the Acuvue website: www.acuvueprofessional.ca/AAP