Transitions Launches New 2017 Consumer Advertising Campaign

Tuesday, January 31 2017 | 00 h 00 min | News

ORLANDO, Fla. – Transitions Optical is launching their new advertising campaign in Canada called “Live the Good Light™,” with a focus on engaging and attracting a younger generation of single-vision wearers to the photochromic lens category.

The campaign brings the Transitions brand to life by educating consumers on adaptive lens technology through both indoor and outdoor experiences.

Compared to Transitions Optical’s previous focus on a “through the lens” experience, the new campaign will give viewers an “into the lens” experience. The new materials capture wearers enjoying the benefits of the lenses and their experiences with them, as opposed to just the environment around them.

Another new feature highlighted in this campaign is the focus on harmful blue light protection, indoors and outdoors.

The new commercial alone will generate more than 258 million impressions in Canada as it appears on prominent conventional and specialty networks, such as CTV, TVA, TSN and RDS, Discovery Channel during prime time, early morning and sports timeslots. The campaign will kick off on April 17 and will run through August. Additionally, the campaign will add 45 million digital impressions.

Eye care professionals can get involved with the new campaign by ordering a “Live the Good Light” campaign kit. Each kit comes complete with insights on the benefits of advertising, tools for eyecare professionals to bring the new campaign to life, new point-of-sale materials, the Lens Style Guide, step-by-step instructions and scripting for incorporating the new campaign into their practice, and social media assets.

For the full press release and details to order the campaign kit, click HERE.