MIDO 2017 Reports 5.5% Growth in Attendance

Wednesday, March 8 2017 | 00 h 00 min | News

MIDO President Cirillo Marcolin called it, “an invaluable moment to network and gain new insights into the profession and industry trends”, while reporting a 5.5% growth in attendance over the previous year, with 55,000 attendees from around the world in Milan Feb 25-27.

MIDO was especially boastful of their slick and successful social media campaign, with over 20,000 posts using the official MIDO Hashtags during the three-day event, including #LivetheWonder.

Highlighting the event the MIDO awards for BESTORE and BESTAND. The BESTORE was created by MIDO to honor the optical stores with ideas that shape trends, where originality, innovation and an exciting atmosphere promote a unique shopping experience.

Award winners were from Japan, Austria and France.

Check out these opticals.

Click HERE for full press release.

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