Pop Up Fashion Shows, Celebrity MC Trend Presentations to Take Over VEE

Friday, March 10 2017 | 00 h 00 min | News, Press Release

Alexandria, VA – International Vision Expo East, taking place at the Javits Center in New York, NY (Education: Mar. 30-Apr. 2; Exhibition: Mar. 31-Apr. 2), has announced the addition of pop up fashion shows and celebrity-hosted trend presentations to its lineup of fashion-forward programming.

With four “moving” fashion shows presenting a troupe of models walking the show floor – wearing chic black outfits, wild hair and makeup, and the season’s hottest statement glasses and sunglasses – Vision Expo is bringing emerging designs and boutique eyewear to the forefront all day Friday, March 31. For one day only, the troupe will turn the show floor into a runway as they feature the latest eyewear found right in the exhibit hall, culminating at the Bryant Park Lounge with a celebrity emcee sharing the latest eyewear trends in colours, shapes, details and lenses.

For the first time, Vision Expo East is bringing attendees a New Designer Gallery offering an elegant and fresh environment for emerging designers to distinguish themselves in a curated destination in the Madison Square Park Lounge. Representing the individual aesthetic of up-and-coming designers, attendees can find modern silhouettes, colours and textures that offer a fresh take on the latest eyewear trends, designs and collections.

Click HERE for the full press release.