Safilo Unveils the SAFILO Eyewear Collection Launching Autumn 2017

Safilo Unveils the SAFILO Eyewear Collection Launching Autumn 2017

Friday, March 17 2017 | 00 h 00 min | News, Press Release

Redesigned with a new concept and positioning, the new SAFILO collection renews its long standing heritage of technical and aesthetic content, with a new optical frames full range celebrating the superior design, functional innovation and “Made-in-Italy” know-how.

Celebrating the Italian DNA of the brand, the new SAFILO eyewear collection showcases premium technical and design features, reflecting the excellence in craftsmanship and the continuous research on innovation Safilo Group is recognized for since 1878.

The new Safilo optical collection presents 16 styles for men, all to be released in Autumn 2017.

Named after the traditional tools and techniques involved in the production of the frames, as endorsement of the authentic Made in Italy quality, the new optical frames are a celebration of Italian manufacturing starting from their names, such as Calibro, Canalino, Buratto, Bussola, Lastra and more.

The colour palette includes a range of classic colours such as the vintage Havana celebrating the brand’s Italian taste, or the subtle tones of black, brown, grey.

For full press release, click HERE.

24-Month Study Data Support Efficacy of DOT Lenses in Young Children

SightGlass Vision has released 24-month clinical data showing that its DOT lenses reduced myopia progression by more than 1.00 diopter on average in young Chinese children.

Learn More

Canada’s First In-Lens Display AI Smart Glasses Enter the Optical Market Through Ming’s Optical Exclusive Partnership with Rokid

Ming’s Optical has been named the exclusive Canadian optical industry distributor for Rokid smart glasses, introducing AI smart glasses with in-lens display technology to the Canadian market.

The CAO Celebrates Vision Health Month with Online Campaign Encouraging Canadians to “GetEyeWise”

The Canadian Association of Optometrists is marking Vision Health Month with its GetEyeWise campaign, encouraging Canadians to make regular comprehensive eye exams part of their health routine.

Silmo Paris nouvelle image de marque 2026

SILMO Paris Highlights International Reach and Innovation Ahead of 2026 Edition

SILMO Paris says its 2026 edition will bring together international exhibitors, brands, and industry stakeholders as the optical sector continues to evolve through innovation and changing market dynamics.

Managing Multiple Practices

Explore the challenges of managing multiple optometry practices across provinces. Learn strategies for financial oversight, delegating to trusted teams, and overcoming imposter syndrome.

24-Month Study Data Support Efficacy of DOT Lenses in Young Children

SightGlass Vision has released 24-month clinical data showing that its DOT lenses reduced myopia progression by more than 1.00 diopter on average in young Chinese children.

Learn More

Canada’s First In-Lens Display AI Smart Glasses Enter the Optical Market Through Ming’s Optical Exclusive Partnership with Rokid

Ming’s Optical has been named the exclusive Canadian optical industry distributor for Rokid smart glasses, introducing AI smart glasses with in-lens display technology to the Canadian market.

The CAO Celebrates Vision Health Month with Online Campaign Encouraging Canadians to “GetEyeWise”

The Canadian Association of Optometrists is marking Vision Health Month with its GetEyeWise campaign, encouraging Canadians to make regular comprehensive eye exams part of their health routine.

SILMO Paris Highlights International Reach and Innovation Ahead of 2026 Edition

Managing Multiple Practices

Explore the challenges of managing multiple optometry practices across provinces. Learn strategies for financial oversight, delegating to trusted teams, and overcoming imposter syndrome.

24-Month Study Data Support Efficacy of DOT Lenses in Young Children

SightGlass Vision has released 24-month clinical data showing that its DOT lenses reduced myopia progression by more than 1.00 diopter on average in young Chinese children.

Learn More

Canada’s First In-Lens Display AI Smart Glasses Enter the Optical Market Through Ming’s Optical Exclusive Partnership with Rokid

Ming’s Optical has been named the exclusive Canadian optical industry distributor for Rokid smart glasses, introducing AI smart glasses with in-lens display technology to the Canadian market.

The CAO Celebrates Vision Health Month with Online Campaign Encouraging Canadians to “GetEyeWise”

The Canadian Association of Optometrists is marking Vision Health Month with its GetEyeWise campaign, encouraging Canadians to make regular comprehensive eye exams part of their health routine.

SILMO Paris Highlights International Reach and Innovation Ahead of 2026 Edition

Managing Multiple Practices

Explore the challenges of managing multiple optometry practices across provinces. Learn strategies for financial oversight, delegating to trusted teams, and overcoming imposter syndrome.

24-Month Study Data Support Efficacy of DOT Lenses in Young Children

SightGlass Vision has released 24-month clinical data showing that its DOT lenses reduced myopia progression by more than 1.00 diopter on average in young Chinese children.

Learn More

Canada’s First In-Lens Display AI Smart Glasses Enter the Optical Market Through Ming’s Optical Exclusive Partnership with Rokid

Ming’s Optical has been named the exclusive Canadian optical industry distributor for Rokid smart glasses, introducing AI smart glasses with in-lens display technology to the Canadian market.

Safilo Unveils the SAFILO Eyewear Collection Launching Autumn 2017

Featured Posts