Active Show Floor, Media Buzz from Vision Expo East
As preliminary numbers roll in, International Vision Expo East 2017 has officially been labeled a success with reports of increased buying activity and media buzz.
This year’s show brought together exhibitors, attendees and media for more events than ever before. The first Vision Expo Press Preview gathered more than 30 consumer editors and fashion bloggers with 28 exhibitors to give a sneak-peak of the latest trends, garnering 12.7 million impressions for exhibitors before the show floor even opened.
“We’re thrilled with the feedback that has come in, both during the show and from attendees and exhibitors who have reached out since,” said Melissa Ashley, Senior Vice President of Reed Exhibitions. “Some exhibitors have noted their strongest sales activity in years, and attendees have indicated strong buying activity as well as positive feedback on the eyewear and lens technology offerings available.”
An annual showcase that draws strong interest from buyers and the media even before you enter the show, the Vision Expo Product Gallery is home to the latest product lines and technologies. Each year, the Vision Choice Awards distinguish the best of the best of these products, as voted upon by show attendees. The winners of the 2017 Vision Choice Awards are:
“Vision Expo has been really good to us,” said Specs of Wood Owner Ian Rubinstein. “This year is even better than previous years because we’re experiencing more of a global reach than ever. We’re meeting buyers from Canada, Mexico, Puerto Rico—I even made a sale to somebody in Guadalupe.”
Specs of Wood Owner Ian Rubinstein Specs of Wood booth