fbpx

Etnia Barcelona Introduces “Be Anartist” New Global Brand Campaign

Etnia Barcelona introduces “BE ANARTIST”, its new global campaign inspired by the icons of cinema and art, by the photographer Biel Capllonch.

Based on the artistic avant-gardes, Etnia Barcelona has created a Manifesto and an Anartist Decalogue, composed by 11 commandments, to deepen in its brand identity and to claim that the brand is more than colour, culture and quality.

“BE ANARTIST” is a campaign composed by different photographs that express the Anartist’s attitude, that challenge the viewer, provoking him. Filled with film references, the campaign photos recall mythical movie scenes such as “A Clockwork Orange”, “The Big Lebowski” or ”Pulp Fiction” and they are a tribute to movie directors such as Hitchcock, Lynch, the Coen Brothers or Kubrick.

All of the pictures have a common element: all the Anartists are wearing Etnia Barcelona’s
glasses. A campaign where all the eyewear collections of the brand are the protagonists.

Each collection responds to some concerns and conveyed and expressed through the creations. Different collections for different personalities: Originals for the purest ones, Advance for the techies, Vintage for the old school lovers and Capsules for the most daring ones.

Biel Capllonch is photographer bonded to the image of the Sonar Music Festival from many years, for its transgressive aesthetics and cultural references. His work is irreverent and highly influenced by the world of cinema, strengthening the cinematographic aspect of his photos. This is precisely what he has done for the “BE ANARTIST” campaign, capturing the “Anartist” essence of Etnia Barcelona in each of the scenes.

Click here for the complete press release.

 

Featured Posts

EssilorLuxottica Diesel

EssilorLuxottica and Diesel Announce a 10-Year licensing Agreement

EssilorLuxottica and Diesel announced that they have signed an exclusive license agreement for the design, manufacture, and worldwide distribution of Diesel eyewear.

Learn More

OSI Summit East 2024: A Resounding Success in Halifax

The OSI Summit East had Halifax’s Marriot Harbourfront Hotel echoing with innovation and collaboration.

Read more
Marchon Longchamp

Marchon and Longchamp Announce Renewal of Exclusive Global Eyewear Licensing Agreement

Marchon Eyewear and Longchamp, the French luxury brand, announced the multi-year renewal of their global eyewear licensing agreement.

Read more
Etnia Barcelona Gorgonia

Etnia Barcelona Launches Underwater Campaign for Its Spring-Summer Collection

Etnia Barcelona presents its new Underwater campaign, transporting us to a surreal and hypnotic universe that evokes the mystery of the deep sea.

Read more
Specsavers logo

Specsavers Champions Next Generation of Optometrists in Canada with ASCO Sponsorship

Specsavers has announced their sponsorship of the Association of Schools and Colleges of Optometry (ASCO).

Read more
EssilorLuxottica Diesel

EssilorLuxottica and Diesel Announce a 10-Year licensing Agreement

EssilorLuxottica and Diesel announced that they have signed an exclusive license agreement for the design, manufacture, and worldwide distribution of Diesel eyewear.

Learn More

OSI Summit East 2024: A Resounding Success in Halifax

The OSI Summit East had Halifax’s Marriot Harbourfront Hotel echoing with innovation and collaboration.

Read More
Marchon Longchamp

Marchon and Longchamp Announce Renewal of Exclusive Global Eyewear Licensing Agreement

Marchon Eyewear and Longchamp, the French luxury brand, announced the multi-year renewal of their global eyewear licensing agreement.

Read More
Etnia Barcelona Gorgonia

Etnia Barcelona Launches Underwater Campaign for Its Spring-Summer Collection

Etnia Barcelona presents its new Underwater campaign, transporting us to a surreal and hypnotic universe that evokes the mystery of the deep sea.

Read More
Specsavers logo

Specsavers Champions Next Generation of Optometrists in Canada with ASCO Sponsorship

Specsavers has announced their sponsorship of the Association of Schools and Colleges of Optometry (ASCO).

Read More
EssilorLuxottica Diesel

EssilorLuxottica and Diesel Announce a 10-Year licensing Agreement

EssilorLuxottica and Diesel announced that they have signed an exclusive license agreement for the design, manufacture, and worldwide distribution of Diesel eyewear.

Learn More

OSI Summit East 2024: A Resounding Success in Halifax

The OSI Summit East had Halifax’s Marriot Harbourfront Hotel echoing with innovation and collaboration.

Read more
Marchon Longchamp

Marchon and Longchamp Announce Renewal of Exclusive Global Eyewear Licensing Agreement

Marchon Eyewear and Longchamp, the French luxury brand, announced the multi-year renewal of their global eyewear licensing agreement.

Read more
Etnia Barcelona Gorgonia

Etnia Barcelona Launches Underwater Campaign for Its Spring-Summer Collection

Etnia Barcelona presents its new Underwater campaign, transporting us to a surreal and hypnotic universe that evokes the mystery of the deep sea.

Read more
Specsavers logo

Specsavers Champions Next Generation of Optometrists in Canada with ASCO Sponsorship

Specsavers has announced their sponsorship of the Association of Schools and Colleges of Optometry (ASCO).

Read more
EssilorLuxottica Diesel

EssilorLuxottica and Diesel Announce a 10-Year licensing Agreement

EssilorLuxottica and Diesel announced that they have signed an exclusive license agreement for the design, manufacture, and worldwide distribution of Diesel eyewear.

Learn More

OSI Summit East 2024: A Resounding Success in Halifax

The OSI Summit East had Halifax’s Marriot Harbourfront Hotel echoing with innovation and collaboration.

Read more
Marchon Longchamp

Marchon and Longchamp Announce Renewal of Exclusive Global Eyewear Licensing Agreement

Marchon Eyewear and Longchamp, the French luxury brand, announced the multi-year renewal of their global eyewear licensing agreement.

Read more
Etnia Barcelona Gorgonia

Etnia Barcelona Launches Underwater Campaign for Its Spring-Summer Collection

Etnia Barcelona presents its new Underwater campaign, transporting us to a surreal and hypnotic universe that evokes the mystery of the deep sea.

Read more
Specsavers logo

Specsavers Champions Next Generation of Optometrists in Canada with ASCO Sponsorship

Specsavers has announced their sponsorship of the Association of Schools and Colleges of Optometry (ASCO).

Read more