Transitions and New Look Host Educational Event for Canadian Media

Friday, June 9 2017 | 00 h 00 min | News

Pinellas Park, Fla. – Transitions Optical, in conjunction with New Look Eyewear, welcomed summer on Wednesday, May 31 with an invite-only event in Montreal, where 17 Canadian media, bloggers and influencers were in attendance. During the event, attendees learned about the importance of protecting the eyes from the sun and were given the opportunity to try on fashionable frames fitted with Transitions^® lenses.

The event welcomed numerous influencers, including Lauriane Bélair and Lolitta Dandoy, Fashion is Everywhere, Virginie Pichet, Le Cahier and Lauriane Bergeron, Le blog de LB, to learn all they could about the Transitions brand. Also in attendance were employees from New Look eyewear – including two of the company’s Transitions lens ambassadors who educated attendees on the importance of protection from UV and harmful blue light and why Transitions lenses are the ideal solution.

Each of the 17 attendees received a gift bag with a $1,000 gift certificate redeemable at New Look Eyewear locations for a pair of eyeglasses with Transitions lenses.

Photo: Transitions Optical and New Look Eyewear employees pose with their Transitions lenses during the event – the indoor and outdoor location allowed for the perfect opportunity to try out the lenses.

Click HERE for full press release.