Kirk & Kirk Digital Collaboration at Cannes Lion Film Festival

Luxury British Eyewear brand Kirk & Kirk have collaborated with advertising giants Clear Channel Outdoor and creative agency Bastard.London to showcase the creative potential of digital out-of-home advertising at this years’ Cannes Lions International Festival of Creativity.

Clear Channel Outdoor (CCO) are one of the world’s largest outdoor advertising companies. Bastard.London (specialists in creating contextual photographic Digital Out Of Home experiences), creatively developed the ‘Eye Care What You Wear’ campaign and full end to end production solutions.

Jason Kirk says, “Kirk & Kirk was selected for this campaign due to our dynamic and diverse colour palette. The choice of colour in the Kaleidoscope collection offered the perfect opportunity to showcase the abilities of this specialist technology. Having the ability to digitally interact with consumers globally or in a targeted capacity offers brands such as Kirk & Kirk endless opportunities and we are incredibly excited to be involved in this project.”

Click HERE for the full press release.

Featured Posts

Carrera Official Partner of Gumball 3000 22nd Edition

From Toronto to Miami, Carrera Team special guests will bring cool energy to the Rally!

Learn More

Transitions Announces Canadian Consumer Media Campaign for 2022

Campaign features TV and digital ads, a partnership with Golf Canada that includes a video series and on-site activation

Read more

EssilorLuxottica to Accelerate Its Mission Activities with Launch of Unified Foundation

EssilorLuxottica announces the launch of the OneSight EssilorLuxottica Foundation marking a new chapter in the Group’s journey to achieve its unique Mission to help everyone in the world “see more and be more”.

Read more

Transitions Announces “My Authentic Transitions® Lenses” Contest

From April to December, 2022, eye care professionals and patients have a chance to win monthly cash prizes

Read more

CooperVision Appoints Alex Wilkes as President, Americas

CooperVision has named Alex Wilkes as President, Americas, effective June 14. Wilkes brings more than a decade of experience in the eye care industry, having most recently served as Senior Vice President and General Manager of Pearle Vision at Luxottica.

Read more

Carrera Official Partner of Gumball 3000 22nd Edition

From Toronto to Miami, Carrera Team special guests will bring cool energy to the Rally!

Learn More

Transitions Announces Canadian Consumer Media Campaign for 2022

Campaign features TV and digital ads, a partnership with Golf Canada that includes a video series and on-site activation

Read More

EssilorLuxottica to Accelerate Its Mission Activities with Launch of Unified Foundation

EssilorLuxottica announces the launch of the OneSight EssilorLuxottica Foundation marking a new chapter in the Group’s journey to achieve its unique Mission to help everyone in the world “see more and be more”.

Read More

Transitions Announces “My Authentic Transitions® Lenses” Contest

From April to December, 2022, eye care professionals and patients have a chance to win monthly cash prizes

Read More

CooperVision Appoints Alex Wilkes as President, Americas

CooperVision has named Alex Wilkes as President, Americas, effective June 14. Wilkes brings more than a decade of experience in the eye care industry, having most recently served as Senior Vice President and General Manager of Pearle Vision at Luxottica.

Read More

Carrera Official Partner of Gumball 3000 22nd Edition

From Toronto to Miami, Carrera Team special guests will bring cool energy to the Rally!

Learn More

Transitions Announces Canadian Consumer Media Campaign for 2022

Campaign features TV and digital ads, a partnership with Golf Canada that includes a video series and on-site activation

Read more

EssilorLuxottica to Accelerate Its Mission Activities with Launch of Unified Foundation

EssilorLuxottica announces the launch of the OneSight EssilorLuxottica Foundation marking a new chapter in the Group’s journey to achieve its unique Mission to help everyone in the world “see more and be more”.

Read more

Transitions Announces “My Authentic Transitions® Lenses” Contest

From April to December, 2022, eye care professionals and patients have a chance to win monthly cash prizes

Read more

CooperVision Appoints Alex Wilkes as President, Americas

CooperVision has named Alex Wilkes as President, Americas, effective June 14. Wilkes brings more than a decade of experience in the eye care industry, having most recently served as Senior Vice President and General Manager of Pearle Vision at Luxottica.

Read more

Carrera Official Partner of Gumball 3000 22nd Edition

From Toronto to Miami, Carrera Team special guests will bring cool energy to the Rally!

Learn More

Transitions Announces Canadian Consumer Media Campaign for 2022

Campaign features TV and digital ads, a partnership with Golf Canada that includes a video series and on-site activation

Read more

EssilorLuxottica to Accelerate Its Mission Activities with Launch of Unified Foundation

EssilorLuxottica announces the launch of the OneSight EssilorLuxottica Foundation marking a new chapter in the Group’s journey to achieve its unique Mission to help everyone in the world “see more and be more”.

Read more

Transitions Announces “My Authentic Transitions® Lenses” Contest

From April to December, 2022, eye care professionals and patients have a chance to win monthly cash prizes

Read more

CooperVision Appoints Alex Wilkes as President, Americas

CooperVision has named Alex Wilkes as President, Americas, effective June 14. Wilkes brings more than a decade of experience in the eye care industry, having most recently served as Senior Vice President and General Manager of Pearle Vision at Luxottica.

Read more