Kirk & Kirk Digital Collaboration at Cannes Lion Film Festival
Luxury British Eyewear brand Kirk & Kirk have collaborated with advertising giants Clear Channel Outdoor and creative agency Bastard.London to showcase the creative potential of digital out-of-home advertising at this years’ Cannes Lions International Festival of Creativity.
Clear Channel Outdoor (CCO) are one of the world’s largest outdoor advertising companies. Bastard.London (specialists in creating contextual photographic Digital Out Of Home experiences), creatively developed the ‘Eye Care What You Wear’ campaign and full end to end production solutions.
Jason Kirk says, “Kirk & Kirk was selected for this campaign due to our dynamic and diverse colour palette. The choice of colour in the Kaleidoscope collection offered the perfect opportunity to showcase the abilities of this specialist technology. Having the ability to digitally interact with consumers globally or in a targeted capacity offers brands such as Kirk & Kirk endless opportunities and we are incredibly excited to be involved in this project.”
Click HERE for the full press release.