New Rudy Project Corporate Logo Unveiled

Rudy Project, Italian crafters of performance eyewear, helmets and gear, unveiled a new unified corporate logo at a global distributor meeting last week in Italy. The new redesign is reminiscent of the original 1985 logo, a rounded, hot pink mark accompanied by simple and bold sans serif text, and pays homage to the brand’s long history while looking forward to a bright and modern future.

“This is a new chapter for Rudy Project,” said Simone Barbazza, Rudy Project’s Head of Global Marketing. “With this unified logo that combines the best features of our iconic branding, we keep the historic recognition of the brand and maintain cohesion between the products, our materials, and the logo you see sported by our athletes worldwide.”

The new logo is already rolling out on the 20+ Rudy Project distributor websites worldwide, and was most recently seen on the eye-catching Boost 01 Pro road aero helmet sported by Vincenzo Nibali in Milan during the final stages of the 2017 Giro d’Italia.

Click HERE for the full press release.

 

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