New Rudy Project Corporate Logo Unveiled

Rudy Project, Italian crafters of performance eyewear, helmets and gear, unveiled a new unified corporate logo at a global distributor meeting last week in Italy. The new redesign is reminiscent of the original 1985 logo, a rounded, hot pink mark accompanied by simple and bold sans serif text, and pays homage to the brand’s long history while looking forward to a bright and modern future.

“This is a new chapter for Rudy Project,” said Simone Barbazza, Rudy Project’s Head of Global Marketing. “With this unified logo that combines the best features of our iconic branding, we keep the historic recognition of the brand and maintain cohesion between the products, our materials, and the logo you see sported by our athletes worldwide.”

The new logo is already rolling out on the 20+ Rudy Project distributor websites worldwide, and was most recently seen on the eye-catching Boost 01 Pro road aero helmet sported by Vincenzo Nibali in Milan during the final stages of the 2017 Giro d’Italia.

Click HERE for the full press release.

 

Featured Posts

Eye Recommend Acquires Digital ECP

Doctors Eye Care Co-Op Ltd. (operating as Eye Recommend) and Digital ECP Inc. announced that Eye Recommend has acquired Digital ECP Inc. effective September 30, 2022.

Learn More

Vintage is Back with ic! berlin’s Geoffrey

Introduced in the Acetate Hybrid Collection launched in March from ic! berlin, the Geoffrey frame reintroduces the vintage square style we all love with bold new colourways.

Read more

MIDO 2023: Visitor Registration Now Open

Starting now, show goers can reserve their spot at the 2023 edition of MIDO

Read more

FYidoctors Named Among Canada’s Top Growing Companies in Latest Report on Business Ranking

Diversified healthcare organization has grown to include 375 clinics across Canada

Read more

Bausch + Lomb Will Present Scientific Data and Analyses During World Cornea Congress

One Podium and Two Poster Presentations Will Highlight Pre-Clinical and Clinical Data for Investigational Treatment NOV03, as well as Data from Company’s Unique ARMOR Surveillance Study

Read more

Eye Recommend Acquires Digital ECP

Doctors Eye Care Co-Op Ltd. (operating as Eye Recommend) and Digital ECP Inc. announced that Eye Recommend has acquired Digital ECP Inc. effective September 30, 2022.

Learn More

Vintage is Back with ic! berlin’s Geoffrey

Introduced in the Acetate Hybrid Collection launched in March from ic! berlin, the Geoffrey frame reintroduces the vintage square style we all love with bold new colourways.

Read More

MIDO 2023: Visitor Registration Now Open

Starting now, show goers can reserve their spot at the 2023 edition of MIDO

Read More

FYidoctors Named Among Canada’s Top Growing Companies in Latest Report on Business Ranking

Diversified healthcare organization has grown to include 375 clinics across Canada

Read More

Bausch + Lomb Will Present Scientific Data and Analyses During World Cornea Congress

One Podium and Two Poster Presentations Will Highlight Pre-Clinical and Clinical Data for Investigational Treatment NOV03, as well as Data from Company’s Unique ARMOR Surveillance Study

Read More

Eye Recommend Acquires Digital ECP

Doctors Eye Care Co-Op Ltd. (operating as Eye Recommend) and Digital ECP Inc. announced that Eye Recommend has acquired Digital ECP Inc. effective September 30, 2022.

Learn More

Vintage is Back with ic! berlin’s Geoffrey

Introduced in the Acetate Hybrid Collection launched in March from ic! berlin, the Geoffrey frame reintroduces the vintage square style we all love with bold new colourways.

Read more

MIDO 2023: Visitor Registration Now Open

Starting now, show goers can reserve their spot at the 2023 edition of MIDO

Read more

FYidoctors Named Among Canada’s Top Growing Companies in Latest Report on Business Ranking

Diversified healthcare organization has grown to include 375 clinics across Canada

Read more

Bausch + Lomb Will Present Scientific Data and Analyses During World Cornea Congress

One Podium and Two Poster Presentations Will Highlight Pre-Clinical and Clinical Data for Investigational Treatment NOV03, as well as Data from Company’s Unique ARMOR Surveillance Study

Read more

Eye Recommend Acquires Digital ECP

Doctors Eye Care Co-Op Ltd. (operating as Eye Recommend) and Digital ECP Inc. announced that Eye Recommend has acquired Digital ECP Inc. effective September 30, 2022.

Learn More

Vintage is Back with ic! berlin’s Geoffrey

Introduced in the Acetate Hybrid Collection launched in March from ic! berlin, the Geoffrey frame reintroduces the vintage square style we all love with bold new colourways.

Read more

MIDO 2023: Visitor Registration Now Open

Starting now, show goers can reserve their spot at the 2023 edition of MIDO

Read more

FYidoctors Named Among Canada’s Top Growing Companies in Latest Report on Business Ranking

Diversified healthcare organization has grown to include 375 clinics across Canada

Read more

Bausch + Lomb Will Present Scientific Data and Analyses During World Cornea Congress

One Podium and Two Poster Presentations Will Highlight Pre-Clinical and Clinical Data for Investigational Treatment NOV03, as well as Data from Company’s Unique ARMOR Surveillance Study

Read more