Safilo and JCPenney Renew License for Liz Claiborne Eyewear

Safilo Group and JCPenney, one of the largest apparel and home furnishings retailers in the United States and Puerto Rico, announce the renewal of a five-year licensing agreement for the design, manufacturing and distribution of optical frames and sunglasses for the Liz Claiborne for women and Claiborne for men brands in the U.S. and Canada.

The renewal supports Safilo’s 2020 Strategic Plan, specifically in its objective of proportionally growing the optical segment relative to its sun segment in order to closely align the business with the market and growth opportunities. The Liz Claiborne and Claiborne brands are two of Safilo’s most sought after collections in the U.S., delivering a stable and healthy business.

The Liz Claiborne brand entered Safilo’s U.S. portfolio in 2003 with an optical license that was part of the Outlook Eyewear acquisition. This was followed by the sunwear collection. In 2004, the Claiborne ophthalmic collection was launched.

Click HERE for the full press release.

 

Featured Posts

Industry Professionals and Trainers Joined Transitions Optical for “The Studio” Educational Event, 2nd Edition

Transitions Optical gathered over 80 industry professionals for a one-of-a-kind learning train the trainer event—Transitions® The Studio—on November 8, 2022.

Learn More

Bausch + Lomb Launches Biotrue® Advanced Multi-Purpose Solution in Canada

New Formula Provides More Moisture on Contact Lenses

Read more

SILMO Istanbul 2022: A Record Attendance

SILMO ISTANBUL welcomed both local manufacturers and a number of international companies of the optical and eyewear industry.

Read more

Silhouette’s Visionary Rimless Momentum Aurum Sets a New Trend in the Luxury Market

Inspired by fine watches and jewelry, Silhouette has designed a very special pair of premium eyewear.

Read more

UdeM School of Optometry Shares Study Findings on Accuracy of Purchasing Prescription Glasses Online

Findings from a recently completed empirical study conducted by the Université de Montréal (UdeM) unveils that New Look’s Topology delivers better quality eyewear than the technologies of two major online eyewear retailers, and, when they received the new glasses, the participants judged them to be comparable to what is found in store.

Read more

Industry Professionals and Trainers Joined Transitions Optical for “The Studio” Educational Event, 2nd Edition

Transitions Optical gathered over 80 industry professionals for a one-of-a-kind learning train the trainer event—Transitions® The Studio—on November 8, 2022.

Learn More

Bausch + Lomb Launches Biotrue® Advanced Multi-Purpose Solution in Canada

New Formula Provides More Moisture on Contact Lenses

Read More

SILMO Istanbul 2022: A Record Attendance

SILMO ISTANBUL welcomed both local manufacturers and a number of international companies of the optical and eyewear industry.

Read More

Silhouette’s Visionary Rimless Momentum Aurum Sets a New Trend in the Luxury Market

Inspired by fine watches and jewelry, Silhouette has designed a very special pair of premium eyewear.

Read More

UdeM School of Optometry Shares Study Findings on Accuracy of Purchasing Prescription Glasses Online

Findings from a recently completed empirical study conducted by the Université de Montréal (UdeM) unveils that New Look’s Topology delivers better quality eyewear than the technologies of two major online eyewear retailers, and, when they received the new glasses, the participants judged them to be comparable to what is found in store.

Read More

Industry Professionals and Trainers Joined Transitions Optical for “The Studio” Educational Event, 2nd Edition

Transitions Optical gathered over 80 industry professionals for a one-of-a-kind learning train the trainer event—Transitions® The Studio—on November 8, 2022.

Learn More

Bausch + Lomb Launches Biotrue® Advanced Multi-Purpose Solution in Canada

New Formula Provides More Moisture on Contact Lenses

Read more

SILMO Istanbul 2022: A Record Attendance

SILMO ISTANBUL welcomed both local manufacturers and a number of international companies of the optical and eyewear industry.

Read more

Silhouette’s Visionary Rimless Momentum Aurum Sets a New Trend in the Luxury Market

Inspired by fine watches and jewelry, Silhouette has designed a very special pair of premium eyewear.

Read more

UdeM School of Optometry Shares Study Findings on Accuracy of Purchasing Prescription Glasses Online

Findings from a recently completed empirical study conducted by the Université de Montréal (UdeM) unveils that New Look’s Topology delivers better quality eyewear than the technologies of two major online eyewear retailers, and, when they received the new glasses, the participants judged them to be comparable to what is found in store.

Read more

Industry Professionals and Trainers Joined Transitions Optical for “The Studio” Educational Event, 2nd Edition

Transitions Optical gathered over 80 industry professionals for a one-of-a-kind learning train the trainer event—Transitions® The Studio—on November 8, 2022.

Learn More

Bausch + Lomb Launches Biotrue® Advanced Multi-Purpose Solution in Canada

New Formula Provides More Moisture on Contact Lenses

Read more

SILMO Istanbul 2022: A Record Attendance

SILMO ISTANBUL welcomed both local manufacturers and a number of international companies of the optical and eyewear industry.

Read more

Silhouette’s Visionary Rimless Momentum Aurum Sets a New Trend in the Luxury Market

Inspired by fine watches and jewelry, Silhouette has designed a very special pair of premium eyewear.

Read more

UdeM School of Optometry Shares Study Findings on Accuracy of Purchasing Prescription Glasses Online

Findings from a recently completed empirical study conducted by the Université de Montréal (UdeM) unveils that New Look’s Topology delivers better quality eyewear than the technologies of two major online eyewear retailers, and, when they received the new glasses, the participants judged them to be comparable to what is found in store.

Read more