Transitions Launches Microsite Featuring Sun Protection Solutions
Pinellas Park, Fla. – To increase the number of conversations between eye care professionals and patients on the importance of sun protection solutions for the eyes and skin, Transitions Optical has released a microsite, found at Transitions.com/EyeSunAwareness, featuring educational resources that ECPs can learn from and share with patients. The materials were developed based on the insights and best practices shared during a panel discussion of eye and skin health experts and medical professionals, held in Ottawa on April 24, 2017.
The Transitions.com/EyeSunAwareness page features the following downloadable materials that ECPs can use to create more dialogue around sun protection for the eyes and skin:
- Consumer brochure
- In-office poster
- Social media Images
To bring more ECPs into the sun protection conversation, Transitions Optical has published a white paper titled “Building Awareness: Engaging Canadian Millennials About Sun Protection Solutions.” The paper reports on current attitudes and behaviours of Millennials, Canada’s most represented generation in the workforce; strategies for connecting with Millennials; and a concrete plan of action that should be implemented moving forward. The paper, as well as video clips of key discussion moments that took place during the event, can be found at Transitions.com/EyeSunAwareness.
Sun Protection Solutions Statement Petition
During the panel, the participants agreed that dermatology, eye care and primary care physicians and professionals should use a similar, simple message when talking to patients about protecting their eyes and skin from the sun. A Proposed Sun Protection Solutions Statement from the panelists is posted on the website, and Transitions Optical urges ECPs to sign the petition to show their support if they agree with the proposed statement.
Click HERE for the full press release.