Transitions Launches Microsite Featuring Sun Protection Solutions

Pinellas Park, Fla. – To increase the number of conversations between eye care professionals and patients on the importance of  sun protection solutions  for the eyes and skin, Transitions Optical has released a microsite, found at Transitions.com/EyeSunAwareness, featuring educational resources that ECPs can learn from and share with patients. The materials were developed based on the insights and best practices shared during a panel discussion of eye and skin health experts and medical professionals, held in Ottawa on April 24, 2017.

The Transitions.com/EyeSunAwareness page features the following downloadable materials that ECPs can use to create more dialogue around sun protection for the eyes and skin:

  • Consumer brochure
  • In-office poster
  • Social media Images

To bring more ECPs into the sun protection conversation, Transitions Optical has published a white paper titled “Building Awareness: Engaging Canadian Millennials About Sun Protection Solutions.” The paper reports on current attitudes and behaviours of Millennials, Canada’s most represented generation in the workforce; strategies for connecting with Millennials; and a concrete plan of action that should be implemented moving forward. The paper, as well as video clips of key discussion moments that took place during the event, can be found at Transitions.com/EyeSunAwareness.

Sun Protection Solutions Statement Petition

During the panel, the participants agreed that dermatology, eye care and primary care physicians and professionals should use a similar, simple message when talking to patients about protecting their eyes and skin from the sun. A Proposed Sun Protection Solutions Statement from the panelists is posted on the website, and Transitions Optical urges ECPs to sign the petition to show their support if they agree with the proposed statement.

Click HERE for the full press release.

 

Featured Posts

Safilo and Kate Spade New York Announce Early Renewal of Multi-Year Eyewear Licensing Agreement

Safilo Group and Kate Spade New York announce the early renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and distribution of Kate Spade New York branded optical frames, readers and sunglasses for women as well as optical frames for girls.

Learn More

Nikon Lenswear’s Consumer Campaign Demonstrates How a Detail Can Inspire

Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

Read more

Bausch + Lomb Announces Key Leadership Changes

Bausch + Lomb announced a reshaping of its executive leadership team, including the elevation of all business unit heads.

Read more

Transitions Announces Canadian Consumer Media Campaign for 2023

Campaign features TV along with Spotify and YouTube among a variety of digital activations, as well as a continued partnership with Golf Canada including an educational, on-site activation

Read more

opti Team Presents Concept and Content for 2024

Strategic expansion of the event and networking with industry and ophthalmic optics: opti is back!

Read more

Safilo and Kate Spade New York Announce Early Renewal of Multi-Year Eyewear Licensing Agreement

Safilo Group and Kate Spade New York announce the early renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and distribution of Kate Spade New York branded optical frames, readers and sunglasses for women as well as optical frames for girls.

Learn More

Nikon Lenswear’s Consumer Campaign Demonstrates How a Detail Can Inspire

Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

Read More

Bausch + Lomb Announces Key Leadership Changes

Bausch + Lomb announced a reshaping of its executive leadership team, including the elevation of all business unit heads.

Read More

Transitions Announces Canadian Consumer Media Campaign for 2023

Campaign features TV along with Spotify and YouTube among a variety of digital activations, as well as a continued partnership with Golf Canada including an educational, on-site activation

Read More

opti Team Presents Concept and Content for 2024

Strategic expansion of the event and networking with industry and ophthalmic optics: opti is back!

Read More

Safilo and Kate Spade New York Announce Early Renewal of Multi-Year Eyewear Licensing Agreement

Safilo Group and Kate Spade New York announce the early renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and distribution of Kate Spade New York branded optical frames, readers and sunglasses for women as well as optical frames for girls.

Learn More

Nikon Lenswear’s Consumer Campaign Demonstrates How a Detail Can Inspire

Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

Read more

Bausch + Lomb Announces Key Leadership Changes

Bausch + Lomb announced a reshaping of its executive leadership team, including the elevation of all business unit heads.

Read more

Transitions Announces Canadian Consumer Media Campaign for 2023

Campaign features TV along with Spotify and YouTube among a variety of digital activations, as well as a continued partnership with Golf Canada including an educational, on-site activation

Read more

opti Team Presents Concept and Content for 2024

Strategic expansion of the event and networking with industry and ophthalmic optics: opti is back!

Read more

Safilo and Kate Spade New York Announce Early Renewal of Multi-Year Eyewear Licensing Agreement

Safilo Group and Kate Spade New York announce the early renewal of their global eyewear licensing agreement for the exclusive design, manufacturing and distribution of Kate Spade New York branded optical frames, readers and sunglasses for women as well as optical frames for girls.

Learn More

Nikon Lenswear’s Consumer Campaign Demonstrates How a Detail Can Inspire

Nikon Optical Canada extends its national consumer campaign that earned over 3 million impressions last year.

Read more

Bausch + Lomb Announces Key Leadership Changes

Bausch + Lomb announced a reshaping of its executive leadership team, including the elevation of all business unit heads.

Read more

Transitions Announces Canadian Consumer Media Campaign for 2023

Campaign features TV along with Spotify and YouTube among a variety of digital activations, as well as a continued partnership with Golf Canada including an educational, on-site activation

Read more

opti Team Presents Concept and Content for 2024

Strategic expansion of the event and networking with industry and ophthalmic optics: opti is back!

Read more