J&J Vision Acquires Sightbox
Sightbox, a Portland-based online monthly subscription based contact lens service, has been acquired by Johnson & Johnson Vision for an undisclosed amount.
Founded in 2014, Sightbox quickly received over $4 million in venture capital funding. Sightbox will reportedly continue operating under its own name and will continue to distribute contacts from all manufacturers, not just Johnson & Johnson.
Ashley McEvoy, Company Group Chairman, Consumer Medical Devices at J&J, said of the acquisition, “Consumer preferences and digital technologies are accelerating a broad shift to e-commerce across many industries. “We are excited about how Sightbox can potentially fuel category growth by meeting consumers where and how they want, and by helping more contact lens wearers connect with eye care professionals through this concierge-type service.”