fbpx

Westgroupe Welcomes New Marketing Director

MONTREAL, QC – WestGroupe announces the appointment of Shaleen Ratansi to the position of Marketing Director.

Shaleen brings with her to WestGroupe over 15 years of design, branding and marketing experience. Previously from the fashion industry, Shaleen joined the optical industry over three years ago, working for a leading optical company, overseeing the creation of campaigns, branding, media strategies, events and tradeshows for the North American market. Her international background provides a global perspective of successfully evaluating and implementing brands, marketing strategies and developing bespoke content for a vast range of markets.

“Shaleen brings a fresh energy to her new position and possesses the right mixture of expertise, insight and personality to help WestGroupe reach for the future,” says WestGroupe’s President, Michael Suliteanu.

“It is an exciting time for WestGroupe, as it continues its worldwide growth. The organisation has had continuous expansion, now in over 40 countries with no signs of slowing down. I am really looking forward to working with the team to build, innovative and create marketing initiatives which will further drive audience engagement, increase sales and focus on customer needs, quality products and services with premium branding,” says Shaleen Ratansi.

Click HERE for the full press release.

 

Featured Posts

SightGlass DOT logos 2026

24-Month Study Data Support Efficacy of DOT Lenses in Young Children

SightGlass Vision has released 24-month clinical data showing that its DOT lenses reduced myopia progression by more than 1.00 diopter on average in young Chinese children.

Learn More
Ming's Optical logo

Canada’s First In-Lens Display AI Smart Glasses Enter the Optical Market Through Ming’s Optical Exclusive Partnership with Rokid

Ming’s Optical has been named the exclusive Canadian optical industry distributor for Rokid smart glasses, introducing AI smart glasses with in-lens display technology to the Canadian market.

Read more
Canadian Association of Optometrists logo

The CAO Celebrates Vision Health Month with Online Campaign Encouraging Canadians to “GetEyeWise”

The Canadian Association of Optometrists is marking Vision Health Month with its GetEyeWise campaign, encouraging Canadians to make regular comprehensive eye exams part of their health routine.

Read more
Silmo Paris nouvelle image de marque 2026

SILMO Paris Highlights International Reach and Innovation Ahead of 2026 Edition

SILMO Paris says its 2026 edition will bring together international exhibitors, brands, and industry stakeholders as the optical sector continues to evolve through innovation and changing market dynamics.

Read more
Managing multiple optometry practices

Managing Multiple Practices

Explore the challenges of managing multiple optometry practices across provinces. Learn strategies for financial oversight, delegating to trusted teams, and overcoming imposter syndrome.

Read more
SightGlass DOT logos 2026

24-Month Study Data Support Efficacy of DOT Lenses in Young Children

SightGlass Vision has released 24-month clinical data showing that its DOT lenses reduced myopia progression by more than 1.00 diopter on average in young Chinese children.

Learn More
Ming's Optical logo

Canada’s First In-Lens Display AI Smart Glasses Enter the Optical Market Through Ming’s Optical Exclusive Partnership with Rokid

Ming’s Optical has been named the exclusive Canadian optical industry distributor for Rokid smart glasses, introducing AI smart glasses with in-lens display technology to the Canadian market.

Read More
Canadian Association of Optometrists logo

The CAO Celebrates Vision Health Month with Online Campaign Encouraging Canadians to “GetEyeWise”

The Canadian Association of Optometrists is marking Vision Health Month with its GetEyeWise campaign, encouraging Canadians to make regular comprehensive eye exams part of their health routine.

Read More
Silmo Paris nouvelle image de marque 2026

SILMO Paris Highlights International Reach and Innovation Ahead of 2026 Edition

SILMO Paris says its 2026 edition will bring together international exhibitors, brands, and industry stakeholders as the optical sector continues to evolve through innovation and changing market dynamics.

Read More
Managing multiple optometry practices

Managing Multiple Practices

Explore the challenges of managing multiple optometry practices across provinces. Learn strategies for financial oversight, delegating to trusted teams, and overcoming imposter syndrome.

Read More
SightGlass DOT logos 2026

24-Month Study Data Support Efficacy of DOT Lenses in Young Children

SightGlass Vision has released 24-month clinical data showing that its DOT lenses reduced myopia progression by more than 1.00 diopter on average in young Chinese children.

Learn More
Ming's Optical logo

Canada’s First In-Lens Display AI Smart Glasses Enter the Optical Market Through Ming’s Optical Exclusive Partnership with Rokid

Ming’s Optical has been named the exclusive Canadian optical industry distributor for Rokid smart glasses, introducing AI smart glasses with in-lens display technology to the Canadian market.

Read more
Canadian Association of Optometrists logo

The CAO Celebrates Vision Health Month with Online Campaign Encouraging Canadians to “GetEyeWise”

The Canadian Association of Optometrists is marking Vision Health Month with its GetEyeWise campaign, encouraging Canadians to make regular comprehensive eye exams part of their health routine.

Read more
Silmo Paris nouvelle image de marque 2026

SILMO Paris Highlights International Reach and Innovation Ahead of 2026 Edition

SILMO Paris says its 2026 edition will bring together international exhibitors, brands, and industry stakeholders as the optical sector continues to evolve through innovation and changing market dynamics.

Read more
Managing multiple optometry practices

Managing Multiple Practices

Explore the challenges of managing multiple optometry practices across provinces. Learn strategies for financial oversight, delegating to trusted teams, and overcoming imposter syndrome.

Read more
SightGlass DOT logos 2026

24-Month Study Data Support Efficacy of DOT Lenses in Young Children

SightGlass Vision has released 24-month clinical data showing that its DOT lenses reduced myopia progression by more than 1.00 diopter on average in young Chinese children.

Learn More
Ming's Optical logo

Canada’s First In-Lens Display AI Smart Glasses Enter the Optical Market Through Ming’s Optical Exclusive Partnership with Rokid

Ming’s Optical has been named the exclusive Canadian optical industry distributor for Rokid smart glasses, introducing AI smart glasses with in-lens display technology to the Canadian market.

Read more
Canadian Association of Optometrists logo

The CAO Celebrates Vision Health Month with Online Campaign Encouraging Canadians to “GetEyeWise”

The Canadian Association of Optometrists is marking Vision Health Month with its GetEyeWise campaign, encouraging Canadians to make regular comprehensive eye exams part of their health routine.

Read more
Silmo Paris nouvelle image de marque 2026

SILMO Paris Highlights International Reach and Innovation Ahead of 2026 Edition

SILMO Paris says its 2026 edition will bring together international exhibitors, brands, and industry stakeholders as the optical sector continues to evolve through innovation and changing market dynamics.

Read more
Managing multiple optometry practices

Managing Multiple Practices

Explore the challenges of managing multiple optometry practices across provinces. Learn strategies for financial oversight, delegating to trusted teams, and overcoming imposter syndrome.

Read more