Marchon and Karl Lagerfeld Announce Renewal of Licensing Agreement
Wednesday, December 13 2017 | 00 h 00 min | Agreements, News, Press Release
PARIS, FRANCE & NEW YORK, NY – Marchon Eyewear and KARL LAGERFELD, the iconic, globally recognized designer lifestyle brand, announced the long term, multi-year renewal of their global eyewear licensing agreement.
This strategic licensing alliance is for the exclusive worldwide design, development, production and distribution of men’s and women’s ophthalmic and sunglass collections, under the KARL LAGERFELD brand name. This renewal marks the approaching, decade-long milestone since Marchon and KARL LAGERFELD first became global licensing partners in 2007, with the brand’s debut collections having launched in 2008. Today, the sun and ophthalmic collections are sold worldwide in select optical retailers, department and specialty stores.
KARL LAGERFELD’s portfolio includes ready-to-wear for men and women, children’s wear, bags and small leather goods. Additional collections include watches, eyewear, footwear, perfumes, candles and fashion jewellery.
KARL LAGERFELD’s expanding network includes over 80 mono-brand points of sale worldwide, plus a premium wholesale presence in Europe, the Middle East and Asia. The global women’s flagship store on KARL.COM reaches 96 countries and reflects KARL LAGERFELD’s expertise in engagement through digital innovation.
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