Transitions Names Opto-Réseau Winner of Best in Marketing

Opto-Réseau Transitions Academy
Opto-Réseau was awarded the 2017 Best in Marketing title during a recognition ceremony on Tuesday at the Transitions Academy event in Orlando, Fla.

Transitions Optical honored Opto-Réseau with the 2017 Best in Marketing title, a category of the Transitions Innovation Awards program, during a recognition ceremony on Tuesday, Feb. 13 at Transitions Academy 2018 in Orlando, Fla.

“Opto-Réseau’s marketing strategy in 2017 revolved around changing perceptions of who a Transitions wearer is and increasing interest in Transitions lenses among younger patients,” said Drew Smith, director, North America Channels, Transitions Optical. “From social media and mail-in rebates to creating localized advertising for individual practices, Opto-Réseau successfully engaged a new demographic of Transitions lens wearers. We commend them for following their philosophy of trying new things and working hard to implement new strategies.”

Annick Beauchemin, Director of Marketing, Opto-Réseau and Christine Breton, CEO, Opto-Réseau accepted the award on behalf of the company at Transitions Academy.

“Part of our marketing strategy is to constantly question ourselves so that we’re not repeating the same tactics and strategies over and over again,” said Beauchemin. “We worked hard to reach a younger clientele this year and spent time convincing our employees that Transitions isn’t only for people who are already wearing the product. It’s an amazing feeling to see our hard work pay off, and we are excited that our efforts have encouraged more people to consider and choose the Transitions® brand.”

Click HERE for the full press release.

 

 

Featured Posts

Bausch + Lomb Will Present Scientific Data and Analyses During World Cornea Congress

One Podium and Two Poster Presentations Will Highlight Pre-Clinical and Clinical Data for Investigational Treatment NOV03, as well as Data from Company’s Unique ARMOR Surveillance Study

Learn More

Transitions and OAC Now Accepting Applications for the 2022 Students of Vision Scholarship Program

This year students will be asked to discuss the importance on diversity and multicultural efforts in eye care

Read more

Travel Yukon and Enchroma Help People With Colourblindness See the Northern Lights

Travel Yukon and EnChroma came together to make the show-stopping northern lights more accessible than ever before for the colourblind, and provided one Canadian with the chance to see this natural phenomenon in full colour for the first time.

Read more

And the 2022 SILMO d’Or Goes To…!

Here are the winners, by category:

Read more

AYA’s Huron: A Modern Twist to a Classic Style

The Huron is a classic styling with a modern twist. This lightweight stainless-steel model has subtle detailing to make for a very professional yet creative looking frame.

Read more

Bausch + Lomb Will Present Scientific Data and Analyses During World Cornea Congress

One Podium and Two Poster Presentations Will Highlight Pre-Clinical and Clinical Data for Investigational Treatment NOV03, as well as Data from Company’s Unique ARMOR Surveillance Study

Learn More

Transitions and OAC Now Accepting Applications for the 2022 Students of Vision Scholarship Program

This year students will be asked to discuss the importance on diversity and multicultural efforts in eye care

Read More

Travel Yukon and Enchroma Help People With Colourblindness See the Northern Lights

Travel Yukon and EnChroma came together to make the show-stopping northern lights more accessible than ever before for the colourblind, and provided one Canadian with the chance to see this natural phenomenon in full colour for the first time.

Read More

And the 2022 SILMO d’Or Goes To…!

Here are the winners, by category:

Read More

AYA’s Huron: A Modern Twist to a Classic Style

The Huron is a classic styling with a modern twist. This lightweight stainless-steel model has subtle detailing to make for a very professional yet creative looking frame.

Read More

Bausch + Lomb Will Present Scientific Data and Analyses During World Cornea Congress

One Podium and Two Poster Presentations Will Highlight Pre-Clinical and Clinical Data for Investigational Treatment NOV03, as well as Data from Company’s Unique ARMOR Surveillance Study

Learn More

Transitions and OAC Now Accepting Applications for the 2022 Students of Vision Scholarship Program

This year students will be asked to discuss the importance on diversity and multicultural efforts in eye care

Read more

Travel Yukon and Enchroma Help People With Colourblindness See the Northern Lights

Travel Yukon and EnChroma came together to make the show-stopping northern lights more accessible than ever before for the colourblind, and provided one Canadian with the chance to see this natural phenomenon in full colour for the first time.

Read more

And the 2022 SILMO d’Or Goes To…!

Here are the winners, by category:

Read more

AYA’s Huron: A Modern Twist to a Classic Style

The Huron is a classic styling with a modern twist. This lightweight stainless-steel model has subtle detailing to make for a very professional yet creative looking frame.

Read more

Bausch + Lomb Will Present Scientific Data and Analyses During World Cornea Congress

One Podium and Two Poster Presentations Will Highlight Pre-Clinical and Clinical Data for Investigational Treatment NOV03, as well as Data from Company’s Unique ARMOR Surveillance Study

Learn More

Transitions and OAC Now Accepting Applications for the 2022 Students of Vision Scholarship Program

This year students will be asked to discuss the importance on diversity and multicultural efforts in eye care

Read more

Travel Yukon and Enchroma Help People With Colourblindness See the Northern Lights

Travel Yukon and EnChroma came together to make the show-stopping northern lights more accessible than ever before for the colourblind, and provided one Canadian with the chance to see this natural phenomenon in full colour for the first time.

Read more

And the 2022 SILMO d’Or Goes To…!

Here are the winners, by category:

Read more

AYA’s Huron: A Modern Twist to a Classic Style

The Huron is a classic styling with a modern twist. This lightweight stainless-steel model has subtle detailing to make for a very professional yet creative looking frame.

Read more