Vision Expo East Reports Strong Show
Thursday, March 22 2018 | 00 h 00 min | News
Vision Expo East has wrapped up its 32nd year amid a lively celebration with more than 190 new of the 715 total exhibitors, an attendance increase in multiple key audience categories – including buyers, optometrists, opticians and contact lens technicians – and successful new events across all four days.
Buying activity was reported as strong as the quality of attendees, with the Show boasting the attendance of over 300 new and 1,200 total OPTImum program members this year.
Vision Expo East 2018 saw a 22% increase in Opticians and Contact Lens Technicians, on hand for the new OptiCon @ Vision Expo programming including a full lineup of Pop Up Talks, celebrity appearances, and social events in the debut OptiCon @ Vision Expo Hub, as well as a new slate of education sessions designed for these audiences.
For the first time at Vision Expo East, attendees voted for their favorite exhibitors in two categories. The winner in the category of “Most Creative Booth Design” was De Rigo REM. The winner in the category of “Best Use of Technology” was Canada’s own Kuusoft Corporation (see story on Infoclip HERE).
Outside of the Exhibit Hall, the optical industry was fully engaged with the Show via social media, with 5.36 million impressions from the Show’s accounts and many more interacting with attendees and exhibitors directly. Adding another 70,000 social impressions was Vision Expo’s partnership with Women’s Wear Daily (WWD) for a panel, Eye on Design: An Exclusive Talk with Influential Eyewear Designers.
As Vision Expo East 2018 came to a close, Trade Show News Network (TSNN) announced that the Show has been once again named to their list of Top Trade Shows in the United States for 2017. A complete list of TSNN’s top 250 trade shows can be found at www.tsnn.com/toplists-us.
