Kering and Balenciaga Partner Together
Kering Eyewear and Balenciaga announce their partnership for the development, production and worldwide distribution of Balenciaga sunglasses and prescription frames.
The first Balenciaga Eyewear collection is to be launched with the Spring 19 collection, available through a highly selective distribution network from January 2019.
“We are delighted to collaborate with Kering Eyewear”, said Cédric Charbit, Balenciaga’s CEO. “We will rely on their exclusive expertise to fully exploit and reach Balenciaga’s potential in the category. We would also like to take the opportunity to thank Marcolin for their contribution in developing the brand over the past years.”
“We are extremely proud of our new partnership with Balenciaga, one of the most authentic and innovative brands in the fashion industry and the last Kering brand with an eyewear presence which was not yet managed by Kering Eyewear,” said Roberto Vedovotto, Kering Eyewear’s President and CEO. “I am sure that Balenciaga, particularly considering the brand’s strong creativity, will add substantial value to Kering Eyewear’s already outstanding portfolio of luxury brands.”
Source: Kering Eyewear