BOSS Eyewear Announces Partnership with British Actor Henry Cavill
Wednesday, May 30 2018 | 15 h 52 min | News, Press Release
British actor and international film star Henry Cavill is the global brand ambassador for BOSS Eyewear starting from the end of May with the launch of the new eyewear campaign.
Best known for the dual role of ‘Clark Kent/Superman’, Henry Cavill was the first non-American actor to step into the iconic suit, in Zack Snyder’s “Man of Steel”.
Art Director Ben Kelway created a clear and straightforward Pre-Fall 2018 campaign that instantly transmits the concept of concentration, drive and vision. Photographed by Paul Wetherell and styled by Beat Bolliger, the images fully focus on Henry Cavill and his look that is fueled by determination to achieve his goals.
In the campaign, Henry Cavill wears optical and sunglass models from the current BOSS eyewear collection. The modern men’s sunglasses and optical frames are characterized by innovative details such as rubber frames in Havana nuances that are produced through an innovative fusing process. The lightness of the rubber provides comfort and flexibility.
Henry Cavill will be the public face of coming global BOSS Eyewear campaigns. The first campaign featuring the actor will be launched on May 28.
Click HERE for the full press release.
