Marcolin and Bally Sign Worldwide Exclusive Eyewear Licence Agreement
Marcolin Group and Bally, the historic Swiss luxury brand, have announced the signing of an exclusive worldwide license agreement for the design, production and distribution of sunglasses and optical frames for women and men with the Bally brand.
The agreement will last for five years, up to December 2023, with the possibility of a renewal for another four years.
A preview launch of the eyewear collection is to be held for the Asian market, later extending to the rest of the world.
The Swiss label, introduced as a footwear brand over 160 years ago, today offers a complete luxury lifestyle, crafting desirable quality products thanks to a blend of artisan skills and innovation, function and elegance, values at the centre of both Bally and Marcolin Group’s philosophy.
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