Som Eyewear and Aeronautica Militare: Liaison of Excellence
Thursday, May 31 2018 | 10 h 33 min | Agreements and Partnerships, News, Press Release
Som Eyewear and Aeronautica Militare combine their expertise and give life to a commercial collaboration, announcing the signing of an exclusive license agreement for the design of the eyewear collection, which the logo will be “Aeronautica Militare”.
“Aeronautica Militare” is not only a “brand” but is a real icon, full of meaning and proudness. It represents a strong identity that catches the attention of Italian style fans with a casual spirit but gritty and always recognizable.
Inspired by the military world of aeronautics, the first collection will soon be on the market and will mark the beginning of this collaboration that will last ten years (5 + 5). For this new collection, a targeted and high-profile distribution network was chosen, which sees the opticians located near the main military bases in the first line and, at the same time, a selection of exclusive multi-brand fashion showrooms.