The Vision Council Ramps Up Promotions for National Sunglasses Day 2018
For the fifth consecutive year, The Vision Council is promoting the importance of UV-protective eyewear with the celebration of National Sunglasses Day, taking place June 27.
The annual day of recognition, which has garnered support and promotions from organizations across the eyewear and eyecare industry, reminds consumers that wearing sunglasses is not only fashionable, but also a health necessity to protect the eyes from long- and short-term damage from the sun’s UV rays.
The National Sunglasses Day campaign went viral in 2016 and 2017, garnering more than 586 million and 900 million print, online, social media and broadcast impressions, respectively, through outlets like “TODAY with Kathie Lee & Hoda,” “The Tonight Show Starring Jimmy Fallon,” “The Daily Buzz,” Bustle.com, InStyle.com and People.com, among many others. In 2016, National Sunglasses Day was a trending topic on Facebook, and in 2017, the official campaign hashtag was trending as no. 1 on Twitter throughout June 27.