National Sunglasses Day 2018: Over 1 Billion Impressions

Tuesday, July 3 2018 | 11 h 03 min | News

The Vision Council has garnered more than 1 billion online, social media and broadcast consumer media impressions for National Sunglasses Day, with one of the official campaign hashtags #NationalSunglassesDay trending on Twitter throughout June 27.

261 online placements, garnering more than 481 million impressions

Top online placements include: Forbes.com, HollywoodLife.com, InStyle.com, USAToday.com and Yahoo.com, among many others

295 social media placements, garnering more than 415 million impressions

Top social media placements include: The Instagram and Twitter pages of Jennifer Lopez, Kathie Lee Gifford, Luke Bryan, O, The Oprah Magazine, the NFL and “Good Morning America,” among many others

694 general broadcast placements, garnering more than 146 million impressions

Top general broadcast placements include: “KTLA,” “TODAY,” “Daytime,” “Tampa Bay Morning Blend,” “CT Style” and “Good Morning Connecticut,” among many others

29 media tour broadcast placements, garnering more than 24 million impressions

Top media tour broadcast placements include: AOL.com, “The Daily Buzz” and CaravanGirl.com, among many others

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