fbpx

National Sunglasses Day 2018: Over 1 Billion Impressions

The Vision Council has garnered more than 1 billion online, social media and broadcast consumer media impressions for National Sunglasses Day, with one of the official campaign hashtags #NationalSunglassesDay trending on Twitter throughout June 27.

  • 261 online placements, garnering more than 481 million impressions

Top online placements include: Forbes.com, HollywoodLife.com, InStyle.com, USAToday.com and Yahoo.com, among many others

  • 295 social media placements, garnering more than 415 million impressions

Top social media placements include: The Instagram and Twitter pages of Jennifer Lopez, Kathie Lee Gifford, Luke Bryan, O, The Oprah Magazine, the NFL and “Good Morning America,” among many others

  • 694 general broadcast placements, garnering more than 146 million impressions

Top general broadcast placements include: “KTLA,” “TODAY,” “Daytime,” “Tampa Bay Morning Blend,” “CT Style” and “Good Morning Connecticut,” among many others

  • 29 media tour broadcast placements, garnering more than 24 million impressions

Top media tour broadcast placements include: AOL.com, “The Daily Buzz” and CaravanGirl.com, among many others

Featured Posts

EssilorLuxottica Diesel

EssilorLuxottica and Diesel Announce a 10-Year licensing Agreement

EssilorLuxottica and Diesel announced that they have signed an exclusive license agreement for the design, manufacture, and worldwide distribution of Diesel eyewear.

Learn More

OSI Summit East 2024: A Resounding Success in Halifax

The OSI Summit East had Halifax’s Marriot Harbourfront Hotel echoing with innovation and collaboration.

Read more
Marchon Longchamp

Marchon and Longchamp Announce Renewal of Exclusive Global Eyewear Licensing Agreement

Marchon Eyewear and Longchamp, the French luxury brand, announced the multi-year renewal of their global eyewear licensing agreement.

Read more
Etnia Barcelona Gorgonia

Etnia Barcelona Launches Underwater Campaign for Its Spring-Summer Collection

Etnia Barcelona presents its new Underwater campaign, transporting us to a surreal and hypnotic universe that evokes the mystery of the deep sea.

Read more
Specsavers logo

Specsavers Champions Next Generation of Optometrists in Canada with ASCO Sponsorship

Specsavers has announced their sponsorship of the Association of Schools and Colleges of Optometry (ASCO).

Read more
EssilorLuxottica Diesel

EssilorLuxottica and Diesel Announce a 10-Year licensing Agreement

EssilorLuxottica and Diesel announced that they have signed an exclusive license agreement for the design, manufacture, and worldwide distribution of Diesel eyewear.

Learn More

OSI Summit East 2024: A Resounding Success in Halifax

The OSI Summit East had Halifax’s Marriot Harbourfront Hotel echoing with innovation and collaboration.

Read More
Marchon Longchamp

Marchon and Longchamp Announce Renewal of Exclusive Global Eyewear Licensing Agreement

Marchon Eyewear and Longchamp, the French luxury brand, announced the multi-year renewal of their global eyewear licensing agreement.

Read More
Etnia Barcelona Gorgonia

Etnia Barcelona Launches Underwater Campaign for Its Spring-Summer Collection

Etnia Barcelona presents its new Underwater campaign, transporting us to a surreal and hypnotic universe that evokes the mystery of the deep sea.

Read More
Specsavers logo

Specsavers Champions Next Generation of Optometrists in Canada with ASCO Sponsorship

Specsavers has announced their sponsorship of the Association of Schools and Colleges of Optometry (ASCO).

Read More
EssilorLuxottica Diesel

EssilorLuxottica and Diesel Announce a 10-Year licensing Agreement

EssilorLuxottica and Diesel announced that they have signed an exclusive license agreement for the design, manufacture, and worldwide distribution of Diesel eyewear.

Learn More

OSI Summit East 2024: A Resounding Success in Halifax

The OSI Summit East had Halifax’s Marriot Harbourfront Hotel echoing with innovation and collaboration.

Read more
Marchon Longchamp

Marchon and Longchamp Announce Renewal of Exclusive Global Eyewear Licensing Agreement

Marchon Eyewear and Longchamp, the French luxury brand, announced the multi-year renewal of their global eyewear licensing agreement.

Read more
Etnia Barcelona Gorgonia

Etnia Barcelona Launches Underwater Campaign for Its Spring-Summer Collection

Etnia Barcelona presents its new Underwater campaign, transporting us to a surreal and hypnotic universe that evokes the mystery of the deep sea.

Read more
Specsavers logo

Specsavers Champions Next Generation of Optometrists in Canada with ASCO Sponsorship

Specsavers has announced their sponsorship of the Association of Schools and Colleges of Optometry (ASCO).

Read more
EssilorLuxottica Diesel

EssilorLuxottica and Diesel Announce a 10-Year licensing Agreement

EssilorLuxottica and Diesel announced that they have signed an exclusive license agreement for the design, manufacture, and worldwide distribution of Diesel eyewear.

Learn More

OSI Summit East 2024: A Resounding Success in Halifax

The OSI Summit East had Halifax’s Marriot Harbourfront Hotel echoing with innovation and collaboration.

Read more
Marchon Longchamp

Marchon and Longchamp Announce Renewal of Exclusive Global Eyewear Licensing Agreement

Marchon Eyewear and Longchamp, the French luxury brand, announced the multi-year renewal of their global eyewear licensing agreement.

Read more
Etnia Barcelona Gorgonia

Etnia Barcelona Launches Underwater Campaign for Its Spring-Summer Collection

Etnia Barcelona presents its new Underwater campaign, transporting us to a surreal and hypnotic universe that evokes the mystery of the deep sea.

Read more
Specsavers logo

Specsavers Champions Next Generation of Optometrists in Canada with ASCO Sponsorship

Specsavers has announced their sponsorship of the Association of Schools and Colleges of Optometry (ASCO).

Read more