fbpx

National Sunglasses Day 2018: Over 1 Billion Impressions

Tuesday, July 3 2018 | 11 h 03 min | News, Press Release

The Vision Council has garnered more than 1 billion online, social media and broadcast consumer media impressions for National Sunglasses Day, with one of the official campaign hashtags #NationalSunglassesDay trending on Twitter throughout June 27.

  • 261 online placements, garnering more than 481 million impressions

Top online placements include: Forbes.com, HollywoodLife.com, InStyle.com, USAToday.com and Yahoo.com, among many others

  • 295 social media placements, garnering more than 415 million impressions

Top social media placements include: The Instagram and Twitter pages of Jennifer Lopez, Kathie Lee Gifford, Luke Bryan, O, The Oprah Magazine, the NFL and “Good Morning America,” among many others

  • 694 general broadcast placements, garnering more than 146 million impressions

Top general broadcast placements include: “KTLA,” “TODAY,” “Daytime,” “Tampa Bay Morning Blend,” “CT Style” and “Good Morning Connecticut,” among many others

  • 29 media tour broadcast placements, garnering more than 24 million impressions

Top media tour broadcast placements include: AOL.com, “The Daily Buzz” and CaravanGirl.com, among many others

Featured Posts

Peter McKee Community Food Centre

Community Vision: The Groceries and Glasses Initiative

In the heart of New Brunswick, a unique collaboration between an optician and a food bank is lighting the path for a brighter, more inclusive future for community health and well-being.

Learn More
Voila Optik March-April 2024 Etnia Barcelona Ampat

Etnia Barcelona Presents the Underwater Campaign for Its New SS24 Collection

Etnia Barcelona seeks to unravel the mysteries of the deep sea through a journey of creative and surreal exploration.

Read more
Bausch + Lomb

Bausch + Lomb Collects More Than 84 Million Units of Contact Lenses, Lens Care and Eye Care Materials Through Innovative Recycling Programs

Bausch + Lomb announced its ONE by ONE and Biotrue® Eye Care Recycling programs have collected 84,343,540 units, or 510,116 pounds, of used contact lenses, eye care and lens care materials in the U.S., which is greater than the weight of the Statue of Liberty.

Read more

CNIB Reacts to Government of Canada Budget 2024

The Government of Canada released Budget 2024 and announced that the long-awaited Canada Disability Benefit will start in July 2025, pending a regulatory design process. The benefit will be funded with $6.1 billion over the next six years. 

Read more
Specsavers logo

Specsavers Welcomes Dr. Laurie Lesser as Key Addition to Their Team

Dr. Lesser joins Specsavers as the company accelerates their store expansion across Canada to establish itself as the optical retail leader.

Read more
Peter McKee Community Food Centre

Community Vision: The Groceries and Glasses Initiative

In the heart of New Brunswick, a unique collaboration between an optician and a food bank is lighting the path for a brighter, more inclusive future for community health and well-being.

Learn More
Voila Optik March-April 2024 Etnia Barcelona Ampat

Etnia Barcelona Presents the Underwater Campaign for Its New SS24 Collection

Etnia Barcelona seeks to unravel the mysteries of the deep sea through a journey of creative and surreal exploration.

Read More
Bausch + Lomb

Bausch + Lomb Collects More Than 84 Million Units of Contact Lenses, Lens Care and Eye Care Materials Through Innovative Recycling Programs

Bausch + Lomb announced its ONE by ONE and Biotrue® Eye Care Recycling programs have collected 84,343,540 units, or 510,116 pounds, of used contact lenses, eye care and lens care materials in the U.S., which is greater than the weight of the Statue of Liberty.

Read More

CNIB Reacts to Government of Canada Budget 2024

The Government of Canada released Budget 2024 and announced that the long-awaited Canada Disability Benefit will start in July 2025, pending a regulatory design process. The benefit will be funded with $6.1 billion over the next six years. 

Read More
Specsavers logo

Specsavers Welcomes Dr. Laurie Lesser as Key Addition to Their Team

Dr. Lesser joins Specsavers as the company accelerates their store expansion across Canada to establish itself as the optical retail leader.

Read More
Peter McKee Community Food Centre

Community Vision: The Groceries and Glasses Initiative

In the heart of New Brunswick, a unique collaboration between an optician and a food bank is lighting the path for a brighter, more inclusive future for community health and well-being.

Learn More
Voila Optik March-April 2024 Etnia Barcelona Ampat

Etnia Barcelona Presents the Underwater Campaign for Its New SS24 Collection

Etnia Barcelona seeks to unravel the mysteries of the deep sea through a journey of creative and surreal exploration.

Read more
Bausch + Lomb

Bausch + Lomb Collects More Than 84 Million Units of Contact Lenses, Lens Care and Eye Care Materials Through Innovative Recycling Programs

Bausch + Lomb announced its ONE by ONE and Biotrue® Eye Care Recycling programs have collected 84,343,540 units, or 510,116 pounds, of used contact lenses, eye care and lens care materials in the U.S., which is greater than the weight of the Statue of Liberty.

Read more

CNIB Reacts to Government of Canada Budget 2024

The Government of Canada released Budget 2024 and announced that the long-awaited Canada Disability Benefit will start in July 2025, pending a regulatory design process. The benefit will be funded with $6.1 billion over the next six years. 

Read more
Specsavers logo

Specsavers Welcomes Dr. Laurie Lesser as Key Addition to Their Team

Dr. Lesser joins Specsavers as the company accelerates their store expansion across Canada to establish itself as the optical retail leader.

Read more
Peter McKee Community Food Centre

Community Vision: The Groceries and Glasses Initiative

In the heart of New Brunswick, a unique collaboration between an optician and a food bank is lighting the path for a brighter, more inclusive future for community health and well-being.

Learn More
Voila Optik March-April 2024 Etnia Barcelona Ampat

Etnia Barcelona Presents the Underwater Campaign for Its New SS24 Collection

Etnia Barcelona seeks to unravel the mysteries of the deep sea through a journey of creative and surreal exploration.

Read more
Bausch + Lomb

Bausch + Lomb Collects More Than 84 Million Units of Contact Lenses, Lens Care and Eye Care Materials Through Innovative Recycling Programs

Bausch + Lomb announced its ONE by ONE and Biotrue® Eye Care Recycling programs have collected 84,343,540 units, or 510,116 pounds, of used contact lenses, eye care and lens care materials in the U.S., which is greater than the weight of the Statue of Liberty.

Read more

CNIB Reacts to Government of Canada Budget 2024

The Government of Canada released Budget 2024 and announced that the long-awaited Canada Disability Benefit will start in July 2025, pending a regulatory design process. The benefit will be funded with $6.1 billion over the next six years. 

Read more
Specsavers logo

Specsavers Welcomes Dr. Laurie Lesser as Key Addition to Their Team

Dr. Lesser joins Specsavers as the company accelerates their store expansion across Canada to establish itself as the optical retail leader.

Read more