Altair Eyewear and Draper James Sign Exclusive Global Licensing Agreement
Wednesday, July 11 2018 | 08 h 44 min | Agreements and Partnerships, News, Press Release
Altair Eyewear Inc., a division of Marchon Eyewear Inc., and Draper James, the Southern-inspired lifestyle brand founded by Reese Witherspoon, announced that they have entered into an exclusive global licensing agreement for the design, manufacturing and distribution of Draper James optical eyewear.
The brand’s first ever optical collection will be available beginning March 2019 and will debut at Vision Expo East in New York City. The Draper James optical styles will take cues from Draper James’ vibrant, upbeat ready-to-wear and accessories collections, celebrating femininity with a contemporary take on Southern charm.
“I am thrilled that Draper James is partnering with Altair Eyewear Inc., a leading expert in optical eyewear, to create a new line of glasses,” said Reese Witherspoon, Draper James Founder and Creative Director. “As a lifestyle brand, I feel it’s important to continue to add new categories that meet the everyday needs of our customers both in style and function.”
“We are excited to embark on this venture with Draper James, a unique brand with a fresh point of view,” said Nicola Zotta, President & CEO of Marchon Eyewear, Inc. “We look forward to partnering with Draper James and Reese Witherspoon on expressive optical eyewear collections that complement the brand’s lifestyle and extend the current assortment into an exciting new category and market.”
The new Draper James optical eyewear line is planned to be distributed globally and sold in optical chains and specialty retailers as well as through independent eye care practices.
Click HERE for the full press release.
