Celebrity and Urban Driven Destination, The BLOCK, to Launch at Vision Expo West

The BLOCK, an extension of the Galleria featuring celebrity-influenced and independently designed urban eyewear, will launch at Vision Expo West 2018 in Las Vegas, NV (Education: September 26 – 29; Exhibit Hall: September 27 – 29). In this new Exhibit Hall destination, fashion-forward retailers will find a customized environment that complements urban eyewear and elevates the presence of celebrity designers through fashion shows, meet-and-greets and panels focused on style and design.

The BLOCK will launch several new eyewear lines. Raquel Smith, long time personal stylist of Beyoncé, will unveil a new luxury children’s eyewear line based on Beyoncé’s daughter Blue Ivy called KIDRAQ.

In addition, attendees will see the latest handmade and high fashion frames from Cynthia Bailey Eyewear, launched by the model and star of Real Housewives of Atlanta. Thierry Lasry, Selima Optique and Coco and Breezy have also signed on to exhibit in the BLOCK. Representatives from Vision Expo plan to announce more additions leading into the show.

The BLOCK will feature several activations including a daily BLOCK Party deejayed by Coco and Breezy, panel sessions and fashion shows emceed by each brand’s celebrity designer, and a personal styling session for attendees by Raquel Smith and Ty Hunter, both fashion designers and long-time personal stylists to Beyoncé.

The current activation schedule for the BLOCK is:

  • Thursday, September 27
    • Cynthia Bailey Eyewear Fashion Show emceed by Cynthia Bailey at 2:30 PM
    • Block Party deejayed by Coco and Breezy from 4:30 PM – 6:00 PM
  • Friday, September 28
    • KIDRAQ Children’s Fashion Show emceed by Beyoncé’s stylist, Raquel Smith at 11:30 AM
    • Block Party deejayed by Coco and Breezy from 4:30 PM – 6:00 PM
  • Dates and Times Pending:
    • Fashion + Frames Panel featuring Cynthia Bailey, Raquel Smith and Tiffany Williams
    • Frames to Complete Your Look Panel featuring Raquel Smith and Ty Hunter

To register, learn more and stay up-to-date on the BLOCK, visit VisionExpoLV.com and follow Vision Expo on Facebook, Twitter, Instagram and LinkedIn.

Featured Posts

Carrera Official Partner of Gumball 3000 22nd Edition

From Toronto to Miami, Carrera Team special guests will bring cool energy to the Rally!

Learn More

Transitions Announces Canadian Consumer Media Campaign for 2022

Campaign features TV and digital ads, a partnership with Golf Canada that includes a video series and on-site activation

Read more

EssilorLuxottica to Accelerate Its Mission Activities with Launch of Unified Foundation

EssilorLuxottica announces the launch of the OneSight EssilorLuxottica Foundation marking a new chapter in the Group’s journey to achieve its unique Mission to help everyone in the world “see more and be more”.

Read more

Transitions Announces “My Authentic Transitions® Lenses” Contest

From April to December, 2022, eye care professionals and patients have a chance to win monthly cash prizes

Read more

CooperVision Appoints Alex Wilkes as President, Americas

CooperVision has named Alex Wilkes as President, Americas, effective June 14. Wilkes brings more than a decade of experience in the eye care industry, having most recently served as Senior Vice President and General Manager of Pearle Vision at Luxottica.

Read more

Carrera Official Partner of Gumball 3000 22nd Edition

From Toronto to Miami, Carrera Team special guests will bring cool energy to the Rally!

Learn More

Transitions Announces Canadian Consumer Media Campaign for 2022

Campaign features TV and digital ads, a partnership with Golf Canada that includes a video series and on-site activation

Read More

EssilorLuxottica to Accelerate Its Mission Activities with Launch of Unified Foundation

EssilorLuxottica announces the launch of the OneSight EssilorLuxottica Foundation marking a new chapter in the Group’s journey to achieve its unique Mission to help everyone in the world “see more and be more”.

Read More

Transitions Announces “My Authentic Transitions® Lenses” Contest

From April to December, 2022, eye care professionals and patients have a chance to win monthly cash prizes

Read More

CooperVision Appoints Alex Wilkes as President, Americas

CooperVision has named Alex Wilkes as President, Americas, effective June 14. Wilkes brings more than a decade of experience in the eye care industry, having most recently served as Senior Vice President and General Manager of Pearle Vision at Luxottica.

Read More

Carrera Official Partner of Gumball 3000 22nd Edition

From Toronto to Miami, Carrera Team special guests will bring cool energy to the Rally!

Learn More

Transitions Announces Canadian Consumer Media Campaign for 2022

Campaign features TV and digital ads, a partnership with Golf Canada that includes a video series and on-site activation

Read more

EssilorLuxottica to Accelerate Its Mission Activities with Launch of Unified Foundation

EssilorLuxottica announces the launch of the OneSight EssilorLuxottica Foundation marking a new chapter in the Group’s journey to achieve its unique Mission to help everyone in the world “see more and be more”.

Read more

Transitions Announces “My Authentic Transitions® Lenses” Contest

From April to December, 2022, eye care professionals and patients have a chance to win monthly cash prizes

Read more

CooperVision Appoints Alex Wilkes as President, Americas

CooperVision has named Alex Wilkes as President, Americas, effective June 14. Wilkes brings more than a decade of experience in the eye care industry, having most recently served as Senior Vice President and General Manager of Pearle Vision at Luxottica.

Read more

Carrera Official Partner of Gumball 3000 22nd Edition

From Toronto to Miami, Carrera Team special guests will bring cool energy to the Rally!

Learn More

Transitions Announces Canadian Consumer Media Campaign for 2022

Campaign features TV and digital ads, a partnership with Golf Canada that includes a video series and on-site activation

Read more

EssilorLuxottica to Accelerate Its Mission Activities with Launch of Unified Foundation

EssilorLuxottica announces the launch of the OneSight EssilorLuxottica Foundation marking a new chapter in the Group’s journey to achieve its unique Mission to help everyone in the world “see more and be more”.

Read more

Transitions Announces “My Authentic Transitions® Lenses” Contest

From April to December, 2022, eye care professionals and patients have a chance to win monthly cash prizes

Read more

CooperVision Appoints Alex Wilkes as President, Americas

CooperVision has named Alex Wilkes as President, Americas, effective June 14. Wilkes brings more than a decade of experience in the eye care industry, having most recently served as Senior Vice President and General Manager of Pearle Vision at Luxottica.

Read more