Opti Expands for 2019

Six halls, for a comprehensive overview right at the start of the year—that’s what the coming opti will have in store from January 25 – 27, 2019. For the first time, the trade show will be held in all six C halls (C1 – C6) at Fairground Munich. In January, opticians, optometrists, contact lens specialists, buyers, and other members of the optical industry will already be able to get everything they need for the coming business year. The additional space opens up new opportunities for exhibitors to present their products as well as for opti to expand its range.

The knowledge transfer area will be further expanded in 2019, in part by the opti forum in hall C4. On all three days, it will offer discussion panels and presentations from international optical experts. The majority of the speakers and presentations, which will all be presented with simultaneous translation into German or English, have already been decided. Visitors can expect to gain a host of useful knowledge, for example about the potential of digitalisation, additional opportunities with contact lenses, up-selling and cross-selling, as well as search engine optimization for opticians, optometrists, and ophthalmologists.

On Sunday, Andrea-Maria Schmied, graduate of the optometry and audiology training centre Optometrie & Hörakustik Initiative in Vienna, will be the first opti scholarship recipient to participate in the opti forum. She is presenting her master project thesis “Low Vision. Visual impairment and electronic and ergonomic aids”.

Similar to the FUTURE SHOP at opti 2018, which gave visitors an insight into the technical side of the optical specialty shops of the future, 2019 will also feature something special. “We are planning a showroom in hall C4 on the topic of the customer journey”, says opti Project Manager Bettina Reiter. Hall C4 will also be the centre for stationary optical businesses, including shop fittings and design; workshop outfitting and setup; care, cleaning, and merchandising products; as well as cabinets and displays. Distribution companies, industry suppliers, the international pavilions, and the international universities will also be found there.

Presale tickets for opti 2019 are now available. Vistors can purchase their online tickets at www.opti.de/en/tickets. This will allow them to avoid waiting at the entrance and save up to 8 Euro compared to tickets purchased at the door. Vouchers for one-day tickets can also be redeemed at this address.

Click Here for the full press release.

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