Mario Viel Appointed Global Commercial Director of Blackfin
Pramaor, the company specialising in the manufacture of top-of-the-range titanium eyewear Blackfin, announces the appointment of Mario Viel as Global Commercial Director. The manager, who will report directly to CEO Nicola Del Din, will lead the international sales team of distributors and direct agents.
Viel, 55, has extensive experience in sales in the eyewear sector. After nearly twenty years with Luxottica, first as a key account manager and then as Sales Director Italy, he joined Marchon Italia in 2014 in the same capacity. During his professional career, he has also worked as a consultant in logistics and the eyewear accessories sector.
With his long experience and extensive knowledge of the eyewear business, Viel will be tasked with driving turnover on the global market through different sales channels, guiding Blackfin during this period of strategic growth whose aim is to position the brand in the top/luxury market segment.
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