OptiCon @ Vision Expo Spikes Optician Attendance
Making its debut at Vision Expo West, OptiCon @ Vision Expo generated record-breaking attendance numbers with a 16% increase in optician turnout and a 22% increase in all OptiCon related titles compared to Vision Expo West 2017. OptiCon @ Vision Expo, a dedicated program for opticians and contact lens technicians, sold nearly 700 packages that included access to the industry’s leading educational programs.
An additional component of OptiCon @ Vision Expo included the OptiCon Hub, a dedicated Show Floor booth that provided attendees the opportunity to connect with their peers and offered access to exclusive events.
The OptiCon Hub was designed to further networking and business opportunities by including key representatives from the American Board of Opticianry (ABO), National Contact Lens Examiners (NCLE), National Academy of Opticianry (NAO), Opticians Association of America (OAA) and National Federation of Opticianry Schools (NFOS).
Events featured in the OptiCon Hub including the National Academy of Opticianry Awards Ceremony and Annual Business Meeting and Eyecare Business’ panel on eyewear’s latest trends drew heavy foot traffic as attendees took full advantage of their personalized OptiCon packages.
Additionally, the general session and OptiCon party saw an increase in participation compared to Vision Expo East 2018. The general session gathered attendees at an exclusive breakfast to discuss the latest in industry news and was followed later in the evening by the OptiCon party sponsored by Europa Eyewear.
As OptiCon @ Vision Expo prepares to return to Vision Expo East 2019 (Education: March 21–24; Exhibit Hall: March 22–24), plans are underway to maintain OptiCon’s collaborative atmosphere while expanding the social and educational opportunities provided for attendees.