Social Media Numbers Reach New High at Vision Expo West 2018
Vision Expo’s social media platforms lit up at this year’s Vision Expo West 2018 with a double-digit percentage increase across impressions, engagements and video views compared to last year. In the 30 days following the Show, reports indicate impressions, engagements and video views climbed up by the thousands.
Below are a few of the social media highlights collected from Vision Expo’s Instagram, Twitter, Facebook and LinkedIn:
- Over 3.8 million impressions
- 16.7 million #VisionExpo hashtag impressions
- More than 14,000 engagements
- Upwards of 57,000 video views
Pre-Show social media efforts included a focus on Vision Expo West’s 30th anniversary with giveaway contests, themed hashtags and a focus on Founding Exhibitors. Vision Expo also partnered with various social media influencers from the vision community to amplify pre-Show excitement with personalized advice.
The first-ever EyeStyle Influencer Event hosted by Canadian Sheena Taff of @optician.about.town and Dr. Arian Fartash of @GlamOptometrist, sponsored by Marchon and VSP, gathered 30 social media influencers from the vision community. In a featured panel discussion, influencers discussed trends and topics that drive their social media efforts as well as their hopes of bringing more eye care providers into the social networking realm.
For exclusive looks into Vision Expo East 2019 (Education: March 21–24; Exhibit Hall: March 22–24) and Vision Expo West 2019 (Education: September 18–21, Exhibition: September 19–21) follow along on all of Vision Expo’s social media channels, Facebook, Twitter, Instagram and LinkedIn.