Marcolin Strengthens Its Investments and Its Presence in Asia
Tuesday, November 6 2018 | 09 h 08 min | News
Marcolin Group has developed a plan for strong growth and organizational srengthening, as well as distribution strategies and commercial logistics in the Asian market, in response to the renewed growth of the optical and sunglass segments in that area.
The very first initiatives taken are:
– Organisational extensive expansion of manpower
– Exponential increase in “Asian-friendly” styles
– New logistics platform
– New Asia Pacific regional office in Hong Kong
At the end of 2017, the operating workforce of the Hong Kong based Group’s APAC subsidiary began to be strengthened in order to support investments in the Region. A new team was set up exclusively for the local optical market in Hong Kong and the design and product team dedicated to the development of “Asian-friendly” models was consolidated. Professionals dedicated to training have joined the marketing division, as have sales and customer service departments, which have increased their number of staff.
All Marcolin Group’s main brands will be able to rely on a greater number of “Asian-friendly” models and fittings to meet the tastes of consumers in the Far East, with specific products for Korea, Japan and South East Asia.
July 2018 saw the start of the collaboration with one of the leading logistics service providers and freight forwarders for the fashion and luxury industry in Asia.
In October 2018, Marcolin regional office in Hong Kong doubled its office space moving to a location within the Harbour City shopping complex overlooking the Victoria Harbour View. The new office also houses a large showroom, sales offices, as well as a new team dedicated to Hong Kong’s local market.
Click HERE for the full press release.
