Essilor Introduces New Visual Health Model at China International Import Exhibition
From November 5 to 10, Essilor took part in the first CIIE (China International Import Expo). The event provided a perfect platform for Essilor to introduce a new eye care model allowing for better management of visual health, as well as showcase some of its key solutions.
Initiated by Chinese President Xi and hosted by the Ministry of Commerce of the People’s Republic of China and Shanghai Municipal People’s Government, the exhibition enjoyed the support of partners such as the World Trade Organization, the United Nations Conference on Trade and Development and the United Nations Industrial Development Organization.
As part of the event, Essilor China created an integral ‘visual health experience centre’ in the 108m2 exhibition area, introducing the latest Screen-Correct-Protect & Prevent (S-C-PP) model, a key comprehensive solution which allows better management of visual health. By way of presenting the updated visual health model to customers, Essilor designed five experience zones, ranging from ‘preliminary screening’, ‘special examination’, ‘WAM – the Wave Analyzer Medica – experience’ to ‘comprehensive optometry’ and ‘dispensing area’. The ‘WAM experience’, a 7-in-1 measurement solution, was the most popular among visitors, drawing 4,500 visitors over the 5 days.
Click HERE for the full press release.