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Hubble Garners Interest from Major Consumer Brands Player

Dental products giant, Colgate-Palmolive are in talks to make a minority investment in online contact lenses subscriber service Hubble, according to a recent report in the Wall Street Journal.

The apparent motivation of the arrangement is a joint effort to develop subscription services for Colgate products, such as teeth whitening products.

The move by Colgate is seen as part of a growing trend for big-brand household products deploying “direct to consumer” strategies such as online subscriptions to by-pass traditional retailers.

Hubble, launched in 2016, has been on a fast growth track. It is unique among the major online contact lens retailers in that it sells only its own house brand of contacts offering the first box free. Consumers need only pay a $4.00 shipping and handling fee.

Monthly costs are $40 Canadian for 60 daily disposable lenses, according to the Hubble Canadian Website.  The company also offers a find a doctor feature for customers requiring a prescription.

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