Safilo and Tommy Hilfiger Announce Global Eyewear Licensing Agreement Renewal
Thursday, January 3 2019 | 16 h 01 min | Agreements and Partnerships, News, Press Release
Safilo and Tommy Hilfiger announce the renewal of their global licensing agreement for the exclusive design, manufacturing and worldwide distribution of ophthalmic and sunglass collections under the TOMMY HILFIGER brand. The agreement will run until December 31, 2025.
“The early renewal of the agreement is a tribute to the success of a partnership that dates back to 2010 and which is currently experiencing an impressive performance, especially in key European markets, as well as in the U.S. and Brazil,” comments Angelo Trocchia, CEO of the Safilo Group. “The TOMMY HILFIGER eyewear collections continue to be received exceptionally well, leveraging the brand’s reach all over the world.”
“The renewal of the licensing agreement between the TOMMY HILFIGER brand and Safilo celebrates our shared commitment to keep quality and innovation at the heart of our businesses,” said Daniel Grieder, CEO, Tommy Hilfiger global and PVH Europe. “Safilo will continue to build on the momentum that our brand is experiencing, bringing the eyewear collections to new consumers globally through Safilo’s long standing global excellence in this industry.”
Source: Safilo
