Bausch + Lomb Named Most Trusted CL Solution Brand in Canada
Valeant Pharmaceuticals International, Inc.’s wholly owned subsidiary, Bausch + Lomb, announced that Bausch + Lomb contact lens solutions have been named the most trusted contact lens solution brand for the second consecutive year in Canada by BrandSpark International.
The 2017 BrandSpark Most Trusted Awards were given based on the results of a survey of more than 20,000 Canadians. According to the results of the survey, the main reasons consumers shared that they trust Bausch + Lomb was due to the high level of performance and quality experienced using the company’s contact lens solutions, such as Biotrue® and renu® multi-purpose solutions, as well as the amount of recommendations received from their optometrists to use the products in their contact lens care regimen.
The survey asked participants to name their most trusted brands in the consumer-packaged goods industry. The open-text responses and reasons for trusting those brands were analyzed by BrandSpark researchers and ranked based on the greatest volume of mentions.
BrandSpark International is a leading marketing research company that provides brand insights and services to companies and brands launching new products. To learn more about the 2017 BrandSpark Most Trusted Awards, visit www.brandsparkmosttrusted.com.
Source: Bausch+ Lomb