fbpx

Morel and Lanctôt Partner Up to Create Morel Canada

Morel and Canadian distributor, Lanctôt, who specializes in optical and sports gear, recently became partners to form a new subsidiary: Morel Canada. This choice was obvious for both parties, who have been working together for 20 years now.

Just like Morel, Lanctôt is a family owned business. Started in 1953, the company first specialized in distributing sports gear. Ambitious and conscientious, Lanctôt quickly became the leader in its field, before expanding to optical wear. It’s at this very moment that Lanctôt met Morel: it was the start of their partnership.

Being established on the international stage has been deeply rooted in Morel’s DNA since 1880. Throughout the years, Morel has been making strong connections with distributors who share the same values: attentive listening, impeccable service and a strong taste for beautifully designed products. Today, the brand is sold in more than 90 countries and owns a dozen of subsidiaries throughout the world.

With the creation of Morel Canada, Morel is planning on turning the brand into a staple for this new territory, using not only their expertise in eyewear but also Lanctôt’s knowledge in the Canadian market.

Morel Canada’s sales team will be the preferred and direct contacts of Canadian opticians, in order to best represent Morel, their philosophy and what they’re offering:

  • A new branding
  • Complementary collections
  • Their values, such as independence, creativity and drive
  • Proximity with opticians

Click HERE for the full press release.

Featured Posts

CooperCompanies

CooperCompanies Publishes 2023 ESG Report, Highlighting Efforts to Drive Positive Change for People and the Planet

CooperCompanies released its 2023 Environmental, Social, and Governance (ESG) Report showcasing progress on enhancing the health and wellness of people around the world while protecting the planet and serving its communities.

Learn More
WestGroupe and GVO partner

GVO Announces Exclusive North American Partnership with WestGroupe to Distribute Nano Vista and BFlex Brands in Canada and the US

GVO, a global leader in the children's market, announces a strategic partnership with WestGroupe for the exclusive distribution of Nano Vista and BFlex across the United States and Canada, starting from August 1, 2024.

Read more

Alcon Reports Strong First-Quarter 2024 Results Driven by Robust Sales in Contact Lenses and Ocular Health

Alcon reported its financial results for the three months ended March 31, 2024.

Read more
Universal Access to Glasses: Promoting Multisectoral Action

Malaysia and Nepal Health Ministers to unite at World Health Assembly for Universal Access to Glasses 

Titled “Universal Access to Glasses: Promoting Multisectoral Action,” the event is coordinated by the International Agency for the Prevention of Blindness (IAPB) and the World Health Organization (WHO) and hosted by the governments of Nepal and Malaysia.

Read more
Specsavers logo

Canadian Seniors at Risk of Vision Loss Due to Financial Barriers, According to Specsavers Survey

A new survey by Specsavers, conducted by Leger, reveals that almost half (41%) of Canadian seniors are not up-to-date on their annual eye exam.

Read more
CooperCompanies

CooperCompanies Publishes 2023 ESG Report, Highlighting Efforts to Drive Positive Change for People and the Planet

CooperCompanies released its 2023 Environmental, Social, and Governance (ESG) Report showcasing progress on enhancing the health and wellness of people around the world while protecting the planet and serving its communities.

Learn More
WestGroupe and GVO partner

GVO Announces Exclusive North American Partnership with WestGroupe to Distribute Nano Vista and BFlex Brands in Canada and the US

GVO, a global leader in the children's market, announces a strategic partnership with WestGroupe for the exclusive distribution of Nano Vista and BFlex across the United States and Canada, starting from August 1, 2024.

Read More

Alcon Reports Strong First-Quarter 2024 Results Driven by Robust Sales in Contact Lenses and Ocular Health

Alcon reported its financial results for the three months ended March 31, 2024.

Read More
Universal Access to Glasses: Promoting Multisectoral Action

Malaysia and Nepal Health Ministers to unite at World Health Assembly for Universal Access to Glasses 

Titled “Universal Access to Glasses: Promoting Multisectoral Action,” the event is coordinated by the International Agency for the Prevention of Blindness (IAPB) and the World Health Organization (WHO) and hosted by the governments of Nepal and Malaysia.

Read More
Specsavers logo

Canadian Seniors at Risk of Vision Loss Due to Financial Barriers, According to Specsavers Survey

A new survey by Specsavers, conducted by Leger, reveals that almost half (41%) of Canadian seniors are not up-to-date on their annual eye exam.

Read More
CooperCompanies

CooperCompanies Publishes 2023 ESG Report, Highlighting Efforts to Drive Positive Change for People and the Planet

CooperCompanies released its 2023 Environmental, Social, and Governance (ESG) Report showcasing progress on enhancing the health and wellness of people around the world while protecting the planet and serving its communities.

Learn More
WestGroupe and GVO partner

GVO Announces Exclusive North American Partnership with WestGroupe to Distribute Nano Vista and BFlex Brands in Canada and the US

GVO, a global leader in the children's market, announces a strategic partnership with WestGroupe for the exclusive distribution of Nano Vista and BFlex across the United States and Canada, starting from August 1, 2024.

Read more

Alcon Reports Strong First-Quarter 2024 Results Driven by Robust Sales in Contact Lenses and Ocular Health

Alcon reported its financial results for the three months ended March 31, 2024.

Read more
Universal Access to Glasses: Promoting Multisectoral Action

Malaysia and Nepal Health Ministers to unite at World Health Assembly for Universal Access to Glasses 

Titled “Universal Access to Glasses: Promoting Multisectoral Action,” the event is coordinated by the International Agency for the Prevention of Blindness (IAPB) and the World Health Organization (WHO) and hosted by the governments of Nepal and Malaysia.

Read more
Specsavers logo

Canadian Seniors at Risk of Vision Loss Due to Financial Barriers, According to Specsavers Survey

A new survey by Specsavers, conducted by Leger, reveals that almost half (41%) of Canadian seniors are not up-to-date on their annual eye exam.

Read more
CooperCompanies

CooperCompanies Publishes 2023 ESG Report, Highlighting Efforts to Drive Positive Change for People and the Planet

CooperCompanies released its 2023 Environmental, Social, and Governance (ESG) Report showcasing progress on enhancing the health and wellness of people around the world while protecting the planet and serving its communities.

Learn More
WestGroupe and GVO partner

GVO Announces Exclusive North American Partnership with WestGroupe to Distribute Nano Vista and BFlex Brands in Canada and the US

GVO, a global leader in the children's market, announces a strategic partnership with WestGroupe for the exclusive distribution of Nano Vista and BFlex across the United States and Canada, starting from August 1, 2024.

Read more

Alcon Reports Strong First-Quarter 2024 Results Driven by Robust Sales in Contact Lenses and Ocular Health

Alcon reported its financial results for the three months ended March 31, 2024.

Read more
Universal Access to Glasses: Promoting Multisectoral Action

Malaysia and Nepal Health Ministers to unite at World Health Assembly for Universal Access to Glasses 

Titled “Universal Access to Glasses: Promoting Multisectoral Action,” the event is coordinated by the International Agency for the Prevention of Blindness (IAPB) and the World Health Organization (WHO) and hosted by the governments of Nepal and Malaysia.

Read more
Specsavers logo

Canadian Seniors at Risk of Vision Loss Due to Financial Barriers, According to Specsavers Survey

A new survey by Specsavers, conducted by Leger, reveals that almost half (41%) of Canadian seniors are not up-to-date on their annual eye exam.

Read more