WestGroupe to Launch Helly Hansen Eyewear Collection
WestGroupe announces the new agreement with Helly Hansen eyewear for the distribution of optical and sun collections for North America. The initial launch in March will begin in Canada featuring the optical collection, followed by sunwear in the spring and the USA launch in 2020.
Celebrating more than 140 years of innovation, Helly Hansen has been making professional grade gear to help people stay and feel alive for almost 140 years. The optical and sunglass collections embrace the DNA of the brand and takes its inspiration from the apparel, appealing to active people who like the outdoor and a sporty lifestyle.
The unisex optical collection features 15 iconic styles, each in 3 colours, ranging in materials of Titanium, stainless steel and TR-90. Each style comes with a protective case and lens cloth.
The sunglass collections feature various lens coatings. There are 2 segments in the sunwear collection: Lifestyle and Sport sun. New for 2019, the Helly Hansen Sport Sun collection features a range of interchangeable active lenses.