The 2019 Edition of the MIDO Eyewear Show Closes

The 49th MIDO ended in a display of continuity. It matched last year’s results but with a slight uptick that brought the number of visits over the three days of industry professionals from 159 countries to approx. 59,500.

“The extremely high quality of the products on display in all the pavilions was the thread that ran through MIDO 2019. Many exhibitors expressed their delight with the outcome of the fair, confirming that MIDO is still business-driven: effective for extending one’s network of contacts, making deals and talking trade”, remarked Giovanni Vitaloni, President of MIDO.

Many sports and entertainment celebrities were spotted in the halls, proving that MIDO also spells glamour and fashion – a must-attend on the calendars of those who want to rock the latest trends.

Digital media never slept: the wonder of MIDO was broadcast live on MIDOTV, which produced 130 videos this year, transmitted live on YouTube, garnering 100,000+ views just during the three days of the fair. Instagram and Facebook posts reached a million impressions as the excitement of exhibitors, visitors, bloggers and VIPs was captured with the hashtag #MIDO2019.

With MIDO 2019 over, work is already under way on the next edition, marking MIDO’s milestone 50th anniversary. “A packed calendar of events is in the works for 2020, designed to involve the entire industry companies, opticians, buyers, the media and institutions for a proper celebration of the Gold Edition”, concludes Vitaloni.

See you next year: February 29 – March 2, 2020

Click HERE for the full press release.

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