Essilor Reveals SEE MORE. DO MORE. National Marketing Initiative
Essilor Canada announces the launch of SEE MORE. DO MORE., a national marketing campaign designed to share its new brand identity and celebrate the impact of decades of eyeglass lens research and development to improve vision.
“At Essilor, we believe that people deserve the right vision solution to unleash the full potential of their life, every day, all life long,” explains Jean-François Couture, VP of Marketing and Communications. “The Essilor® brand brings premium products such as Varilux®, Eyezen™, Crizal®, Xperio® and Transitions® under one brand –Essilor– to speak with one voice. This new brand identity will also showcase Essilor’s product offering and help forge a closer relationship with both eyecare professionals and consumers.
As part of the SEE MORE. DO MORE. campaign, Essilor will provide a new offer to patients, available through their independent eye care professional, to promote thinner and lighter lenses with blue protection. Called “See more. Get more.” this offer upgrades patients to the better-performing lens materials Airwear® or TL16™ with blue protection over standard 1.5 plastic with Smart Blue Filter™, in Varilux®, Eyezen™+, or Single Vision Stylistic™ at no additional cost. It is available now through the end of August. Independent ECPs can sign-up on GetMore.essilor.ca to receive the in-office patient material.
Click HERE for the full press release.