SILMO, a Worldwide Brand
Like a blended family, SILMO FAMILY accommodates various organisations with complementary concepts that provide a dynamic counterpoint to the SILMO PARIS annual international event, of which the power of attraction is already well-established.
The organisers therefore present the innovation of SILMO SHOWROOM, of which the first edition will be held in Lisbon, Portugal, on 30 June 2019.
This new event, to take place in a luxurious setting – the Sud Lisboa space –, is organised with the support of the ANO, the National opticians’ association of Portugal, and is limited to some fifty brands. It was conceived and developed as a day of networking dedicated to selected local purchasers.
SILMO ISTANBUL led the way in 2014, followed by SILMO SYDNEY in 2017 and SILMO BANGKOK in 2018. These are regional trade fairs in their own rights, organised by and with local professionals, which reflect the true Silmo philosophy and values and are well adapted to specific, perfectly defined markets with a high development potential. Other strategic destinations are in preparation.
And because the concept of community and a spirit of openness are an integral part of the Silmo DNA, Copenhagen Specs (in Copenhagen and Berlin) joined the SILMO FAMILY last February.
The objective for this organisation, founded and still managed by Morten Gammelmark, is to take advantage of the Silmo international network to develop and increase its visibility.
Click HERE for the full press release.