Silhouette Ends License to Produce Adidas Sports Eyewear; Launches Own Sport Eyewear Brand

Tuesday, June 4 2019 | 09 h 30 min | News

With more than 55 years of experience in the premium eyewear segment—including over 25 years in the sports eyewear category—Silhouette International is extending its corporate strategy by developing its own sports performance collection. The company’s technological expertise and chic design has produced many accolades and awards for its adidas-branded sports eyewear.

Now Silhouette International will design and make high-performance sports eyewear at its company headquarters in Linz. Frame and filter technology are being developed, producing a new premium sports eyewear collection.

Click HERE for the full press release.

Featured Posts

Optik Sept-Oct 2026 issue Voila Centennial F-8864

Lightweight Strength, Modern Style

VX Titanium combines 100% titanium construction with lightweight comfort, durability and contemporary styling across 13 men’s and women’s designs.

Learn More

Academy 2026 Anaheim Showcases Research, Innovation and Leaders Shaping the Future of Eye Care

Academy 2026 Anaheim showcased major research, innovation and leadership in optometry, featuring landmark studies, new Fellows and advances shaping the future of eye care.

Read more

Zeiss Myopia Summit 2026-EN

ZEISS Myopia Innovation Summit Turns Evidence into Action in Vancouver

ZEISS gathered eye care professionals in Vancouver for the Myopia Innovation Summit, introducing MyoActive and showcasing evidence based strategies for myopia management.

Read more

Optometry Practice Succession Planning

Succession Made Simple

Learn how early optometry practice succession planning can improve practice value, reduce owner dependence, protect tax eligibility, and create a smoother transition.

Read more

CIBC Commercial Banking Steps Into Canadian Optometry

CIBC Commercial Banking is stepping into Canadian optometry through a new collaboration with Eye Care Business Canada, debuting with a webinar on buying an optometric practice.

Read more

Optik Sept-Oct 2026 issue Voila Centennial F-8864

Lightweight Strength, Modern Style

VX Titanium combines 100% titanium construction with lightweight comfort, durability and contemporary styling across 13 men’s and women’s designs.

Learn More

Academy 2026 Anaheim Showcases Research, Innovation and Leaders Shaping the Future of Eye Care

Academy 2026 Anaheim showcased major research, innovation and leadership in optometry, featuring landmark studies, new Fellows and advances shaping the future of eye care.

Read More

Zeiss Myopia Summit 2026-EN

ZEISS Myopia Innovation Summit Turns Evidence into Action in Vancouver

ZEISS gathered eye care professionals in Vancouver for the Myopia Innovation Summit, introducing MyoActive and showcasing evidence based strategies for myopia management.

Read More

Optometry Practice Succession Planning

Succession Made Simple

Learn how early optometry practice succession planning can improve practice value, reduce owner dependence, protect tax eligibility, and create a smoother transition.

Read More

CIBC Commercial Banking Steps Into Canadian Optometry

CIBC Commercial Banking is stepping into Canadian optometry through a new collaboration with Eye Care Business Canada, debuting with a webinar on buying an optometric practice.

Read More

Optik Sept-Oct 2026 issue Voila Centennial F-8864

Lightweight Strength, Modern Style

VX Titanium combines 100% titanium construction with lightweight comfort, durability and contemporary styling across 13 men’s and women’s designs.

Learn More

Academy 2026 Anaheim Showcases Research, Innovation and Leaders Shaping the Future of Eye Care

Academy 2026 Anaheim showcased major research, innovation and leadership in optometry, featuring landmark studies, new Fellows and advances shaping the future of eye care.

Read more

Zeiss Myopia Summit 2026-EN

ZEISS Myopia Innovation Summit Turns Evidence into Action in Vancouver

ZEISS gathered eye care professionals in Vancouver for the Myopia Innovation Summit, introducing MyoActive and showcasing evidence based strategies for myopia management.

Read more

Optometry Practice Succession Planning

Succession Made Simple

Learn how early optometry practice succession planning can improve practice value, reduce owner dependence, protect tax eligibility, and create a smoother transition.

Read more

CIBC Commercial Banking Steps Into Canadian Optometry

CIBC Commercial Banking is stepping into Canadian optometry through a new collaboration with Eye Care Business Canada, debuting with a webinar on buying an optometric practice.

Read more

Optik Sept-Oct 2026 issue Voila Centennial F-8864

Lightweight Strength, Modern Style

VX Titanium combines 100% titanium construction with lightweight comfort, durability and contemporary styling across 13 men’s and women’s designs.

Learn More

Academy 2026 Anaheim Showcases Research, Innovation and Leaders Shaping the Future of Eye Care

Academy 2026 Anaheim showcased major research, innovation and leadership in optometry, featuring landmark studies, new Fellows and advances shaping the future of eye care.

Read more

Zeiss Myopia Summit 2026-EN

ZEISS Myopia Innovation Summit Turns Evidence into Action in Vancouver

ZEISS gathered eye care professionals in Vancouver for the Myopia Innovation Summit, introducing MyoActive and showcasing evidence based strategies for myopia management.

Read more

Optometry Practice Succession Planning

Succession Made Simple

Learn how early optometry practice succession planning can improve practice value, reduce owner dependence, protect tax eligibility, and create a smoother transition.

Read more

CIBC Commercial Banking Steps Into Canadian Optometry

CIBC Commercial Banking is stepping into Canadian optometry through a new collaboration with Eye Care Business Canada, debuting with a webinar on buying an optometric practice.

Read more