Independent Eyewear Show Successfully Debuts in Vancouver June 4th
Eyewear enthusiasts gathered in Vancouver June 4th to celebrate independent eyewear collections along with the area’s independent eye care professionals. Over 40 different independent eyewear collections from 15 frame suppliers active in the Canadian market were on display.
The event, hosted by Optik Magazine Fashion/Optical Editor Sheena Taff, was the first of three #OptikEyeStyle Showcase events unfolding across the country this year. The tour’s next stops are in Toronto on Thursday, August 22nd and Montreal on Thursday, September 5th.
Attendees were treated to refreshments and a delicious buffet to compliment the visual feast of designer eyewear available exclusively to independent eye care professionals. The shows provide an opportunity for independent ECPs and designer specific eyewear brands to start a conversation on how differentiated collections can distinguish their eyewear galleries in today’s competitive milieu.
The event was supported by “Friends of Independent Eye Care”, including The Optical Group, HOYA Vision Care and Digital ECP. A full list of the participating frame collections can be found on the OptikNOW.ca website.
The #OptikEyeStyle tour concept arose from annual research of Canadian ECP’s usage and attitudes toward Canadian frame suppliers showing market footprint gains of independent eyewear suppliers relative to those supplying iconic licensed brands from the fashion and accessories space. The Toronto and Montreal shows will also include a short presentation by Optik’s parent company, VuePoint IDS President, David Pietrobon, on “Trends in the Canadian Frame Market”, based upon two successive years of research results conducted by VuePoint in collaboration with Jobson Optical research.
The events are a unique mix of “mini-trade show” and a networking opportunity where eyewear enthusiasts can peruse the newest collections, meet with friends and learn from interactions with peers and industry experts.
Limited attendee tickets are available on a first-come first serve basis. $150 valued gift-certificate door prizes were awarded. Vancouver event winners will be announced in Optik Magazine in July.
Links to related information:
Attendee Registration information for the Toronto Event:
#OptikEyeStyle Toronto will be held at the novel Artscape Sandbox in the Toronto Theatre district.
Attendee Registration information for the Montreal Event:
The contemporary art gallery, Galerie GORA, near Place des Arts area in downtown Montreal.