Alcon Launches Art-focused Campaign for Cataract Awareness Month
Alcon is launching a new art-focused campaign in honour of Cataract Awareness Month, which illustrates the impact cataracts can have on seeing colour and encourages those diagnosed with cataracts to understand the benefits of cataract surgery.
Many patients are unaware that the progression of cataracts can be gradual, so it can be harder for them to notice how certain aspects of their vision have changed – including their ability to fully see colours – until the cataracts are treated. In fact, according to an Alcon survey of adults who have undergone cataract surgery, more than 65% report being surprised by the brightness and vividness of colours post-surgery.
To bring the impact of cataracts to life and illustrate the effects of cataracts on seeing colours, Alcon commissioned a piece of artwork by renowned NYC-based colour artist Monika Bravo. The artwork – featured digitally in both “clear” and “cataract” vision – can be seen by patients on MyCataracts.com, as well as on the My Cataracts by Alcon Facebook page throughout the month of June.
Click HERE for the full press release.