HUGO and Liam Payne Partnership Expands to Include Eyewear Collection

Liam Payne is to become the official face of HUGO Eyewear, adding to the singer-songwriter’s new role as global brand ambassador for HUGO.

The progressive fashion brand creates designs that stand outside the status quo, and this extends to a trend-driven eyewear collection featuring unexpected shapes, colours and materials that push contemporary style to the next level.

The British musician is known for his confident sense of style, and often turns to eyewear to provide the finishing touch to a look. “Glasses and sunglasses can transform an outfit and take it from something that looks good to something that has a really individual twist”, Payne says, adding: “Representing HUGO Eyewear is a perfect fit for me. The brand completely understands what it means to care about style, and also to want something a little different from the rest.”

HUGO is distributed by Safilo.

Click HERE for the full press release.

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