Polaroid Eyewear Sponsors NYC Pride
Thursday, June 27 2019 | 08 h 39 min | News, Press Release
Polaroid Eyewear announces its silver sponsorship of NYC Pride, the official host of WorldPride 2019 and Stonewall 50, along with a slew of other Pride-related activations throughout the Pride month of June.
Leveraging on its inclusive brand message SEE BEYOND, Polaroid Eyewear, the only eyewear brand participating in NYC Pride, will be present with a uniquely designed branded float that will navigate its way through the official 2019 NYC Pride March on Sunday, June 30th, expected to be the largest LGBTQI+ Pride March in history. Four hundred “friends of the brand” are being invited to register to march wearing WorldPride-themed Polaroid Eyewear T-shirts alongside the Polaroid Eyewear float.
Polaroid Eyewear will also have a presence at other local NYC Pride events, Pride Island (June 29 and 30th) and PrideFest (June 30). At the retail level, the brand is partnering with Bloomingdale’s on a Pride-themed pop-up shop activation and has designed dedicated NYC Pride Stonewall window cling posters for use by its optical retailers in New York City and other select Pride-celebrating cities. The brand will also be present with Pride-themed imagery on digital billboards in the heart of Times Square on June 27th, 28th and 30th. In addition, the brand is developing a Pride-themed social media campaign that will take over the brand’s Instagram account (@polaroideyewear).
Click HERE to read the full press release.
