ic! berlin Marks 30 Years with Anniversary Capsule Collection
Monday, March 23 2026 | 12 h 06 min | News
ic! berlin is celebrating its 30th anniversary in 2026 with a special capsule collection and a new campaign highlighting the brand’s Berlin roots.
Founded in 1996, the eyewear company has built its identity around minimalist design, cold-rolled stainless steel, and its signature screwless hinge technology. According to the brand, the anniversary collection brings together heritage and innovation through six styles: classic frames Leif, Wanda, Oli the 2nd, and Pina, alongside new designs Sodium and Xenon.
The collection also introduces Transformative Teal, a new blue-green shade paired with matching photochromic lenses. ic! berlin said the colour was chosen to express change and redirection, while reinforcing the collection’s modern, technical aesthetic.
The anniversary is also being marked by the I See Berlin campaign, a tribute to the city’s independent and experimental spirit. Shot by Berlin-based photographer Tarek Mawad, the campaign features a range of artists and cultural figures whose work reflects the creative identity of the German capital.
“For 30 years, ic! berlin has stood for uncompromising design, engineering and innovative premium eyewear made in Berlin. This anniversary honors our proud heritage and sets the stage for a new chapter of global growth, brand storytelling and modern, technical eyewear.” – Davide Lunghi, General Manager ic! berlin
Click HERE for the press release.
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