Essilor Canada Launches Eyezen™+ Start, a Revolution in Single Vision Lenses

Tuesday, August 6 2019 | 05 h 28 min | News

Essilor Canada is launching an innovative new single vision lens, just in time for back to school. Eyezen™+ Start lenses are based on an entirely new technology called Dualoptim and will advantageously replace standard single vision lenses for children and adults up to 40 years old.

“Living a connected life has modified our behaviour, posture and reading distances,” explains Martine Ahier, Senior Marketing Manager Brands & Products for Essilor Canada. “Unfortunately, standard single vision lenses don’t take these changes into account. That’s why Essilor created the Eyezen+ range of lenses and keeps innovating with technologies such as Dualoptim. We believe that people deserve to have the best possible vision for their connected life and that means Eyezen™+ Start lenses for single vision wearers.”

While standard single vision lenses are only optimized at their optical center, which creates power error and unwanted astigmatism in near vision, Eyezen™+ Start lenses with Dualoptim Technology are optimized for both far and near vision. Power error and unwanted astigmatism are reduced throughout the entire lens, with a 60% reduction in near vision allowing wearers to benefit from relaxed vision especially while using digital devices.

Like all the lenses in the Eyezen range, Eyezen+ Start lenses also offer advanced protection against harmful blue-violet light as well as better contrasts thanks to W.A.V.E. technology.

Wearers strongly endorse Eyezen+ Start lenses: 8 out of 10 wearers prefer them to their old lenses, 8 out of 10 felt a reduction of their eye fatigue and 3 out of 4 said they helped their eyes stay relaxed day after day.

Click HERE for the full press release.