#OptikEyeStyle Toronto Brings Eyewear Enthusiasts Together to Celebrate Eye Fashion
Eyewear enthusiasts from across the spectrum of the Canadian Optical industry gathered at the #OptikEyeStyle event in downtown Toronto on Thursday evening to celebrate independent eyewear for independent Eye Care Professionals.
Over 50 different designer eyewear collections from 20+ vendors displayed their wares in a visual extravaganza of eyewear artistry, craftsmanship and quality.
The event, combining a frame show with networking and education, was attended by over 120 persons including frame exhibitors, practice owners and optical buyers, educators and students, and industry VIPs.
The event was held in the Toronto Theatre district’s Artscape Sandbox, where the walls of the venue were transformed into a visual pageant of aesthetic eyewear designs.
#OptikEyeStyle event host, Rachel Hill, independent Optical owner from nearby St. Catharines, interviewed both attendees and exhibitors, exploring guests’ passion for high-end fashion eyewear.
“Friend of Independent” supporter Christine Zeggil, Central Canada Regional Manager, HOYA said of the event, “It’s fantastic, so many great people and wonderful frames and great partners.” The Optical Group and Digital ECP were also “Friends of Independents” supporters.
Seneca College Opticianry Professor Tatiana Mighui, remarked, “The event sparked interest and curiosity to delve into the websites of the frame makers who have displayed such amazing products.” She was joined by several Seneca Optician students attending the event.
Over 50 different high end frame collections provided an opportunity to start the conversations between customers and suppliers.
#OptikEyeStyle provided an opportunity to share perspectives and network.
Guests participated in an interactive fun excercise to dynamically create a word cloud to reflect the meaning of “Independent Eye Care Professional”.
#OptikEyeStyle was created as an event for Independent Eyewear and Independent Eye Care professionals. In 2019, its inaugural year, the event was held in Vancouver on June 4 and Toronto August 22nd. The 2019 tour will finish in Montréal on September 5th. (Registration for Montréal is still open.)
For information on #Eyestyle 2020, please register here.