Maximize Your Practice: Become an Essilor Elite
Monday, September 2 2019 | 08 h 31 min | News
Essilor Canada has created a holistic partnership program, Essilor Elite, to give independent eye care professionals an edge in today’s marketplace. Using a series of innovative marketing, advertising, and digital tools, in addition to regional events and on-going training and development, Essilor is helping ECPs strengthen their business and build profits.
“Essilor Canada recognises the need to excel in our support for the independent customer. Despite independent ECPs conducting over 60% of eye exams, only 42% of eyeglass wearers report purchasing their eyeglasses from independents. This is a major independent business need that this partnership program is designed to address,” explained Matt Pope, Director of Marketing.
Essilor Canada has developed Essilor Elite to be a best-in-class support partnership for long-term sustainable growth, rather than a short-term promotional program. It is designed to complement services available through existing professional networks and alliances.
Participants will gain 1) exclusive advertising benefits designed to drive new patients to their practices, 2) exclusive regional events beginning in November, 2019, for networking and training supporting better in-office results, and 3) increased hands-on consulting with business assessments designed to help practice owners and managers more effectively manage their businesses.
Click HERE for the full press release.
